This presentation will teach business owners how to utilize mass media to position their companies favorably for merger and acquisition. What role does PR play in an exit strategy? How does personal branding empower entrepreneurs to negotiate from a position of strength? If you see it on the evening news, is it always true?
We will explore what attributes that make a company newsworthy, how to parlay philanthropy into press coverage and how cause marketing attracts suitors. Case studies will showcase examples of how to build PR campaigns that resonate with the media and target audiences. Attendees will see firsthand how to address crisis scenarios that could undermine an exit and learn about the tools that prepare entrepreneurs for disaster before it strikes.
About the Presenter:
Hear from industry expert Ray Drasnin, Emperor Penguin at Purple Penguin PR about harnessing the power of press.
Thanks you to our Sponsor:
This meeting is sponsored by the EPI San Diego Chapter.
EPI San Diego will be live streaming this and future events for those who are unable to attend in person. Link to follow.
This meeting will be held at Corporate Alliance of San Diego.
Venue Address: 9540 Towne Centre Dr, Ste 150, San Diego, CA 92121