Harnessing the Power of the Press


Harnessing the Power of the Press

This presentation will teach business owners how to utilize mass media to position their companies favorably for merger and acquisition. What role does PR play in an exit strategy? How does personal branding empower entrepreneurs to negotiate from a position of strength? If you see it on the evening news, is it always true?


Learning Objectives:

We will explore what attributes that make a company newsworthy, how to parlay philanthropy into press coverage and how cause marketing attracts suitors. Case studies will showcase examples of how to build PR campaigns that resonate with the media and target audiences. Attendees will see firsthand how to address crisis scenarios that could undermine an exit and learn about the tools that prepare entrepreneurs for disaster before it strikes.


About the Presenter:

Hear from industry expert Ray Drasnin, Emperor Penguin at Purple Penguin PR about harnessing the power of press.

Thanks you to our Sponsor:

This meeting is sponsored by the EPI San Diego Chapter.


EPI San Diego will be live streaming this and future events for those who are unable to attend in person. Link to follow. 

This meeting will be held at Corporate Alliance of San Diego.

Venue Address: 9540 Towne Centre Dr, Ste 150, San Diego, CA 92121


The EPI Local Chapter is different than other groups because it brings together a diverse group of professionals from a wide range of specialties that can naturally work collaboratively on exit planning, succession planning, value growth, transaction or any engagement from both sides of the equation. The chapter meets regularly to network, reconnect, grow knowledge, and sharpen their skills with a common goal: Change the outcome for transitioning business owners. Make plans to join us for future events and connect with the local leadership by visiting www.EPISanDiego.org.

About the Presenter

Ray Drasnin

Ray Drasnin

Emperor Penguin at Purple Penguin PR

Meet Ray Drasnin.

Ray Drasnin is a veteran public relations professional with more than three decades of agency experience and a strong entrepreneurial background. In 1989, Drasnin founded Drasnin Communications, a national public relations firm based in San Diego, and in 2002 launched Foundation Makers, a marketing firm targeting professional athletes. In 2015, Drasnin opened the doors to Purple Penguin PR, an entirely new type of PR Agency built on promoting “feel good” stories.

Drasnin has been nominated for Ernst & Young’s Entrepreneur of the Year and Brooks Brothers’ Man of the Year. His highly awarded agencies have served Debbi Fields of Mrs. Fields Cookies, American Express, General Electric, Eisenhower Medical Center, Hang Ten, Ken Blanchard, DC Shoes and others.

Drasnin has served on a number of boards including the Salvation Army, the Young Entrepreneurs Organization, San Diego Wholesale Credit Association, the San Diego Executives Association, the Black Mountain Ranch Community Association and the San Diego Harbor Police Foundation.

A frequent speaker at marketing seminars, universities, business groups and associations, he contributes by sharing his experiences with others to encourage and publicize socially conscious businesses.

Drasnin lives in San Diego with his wife and 14-year-old twins.

Continuing Education

This meeting qualifies for the following continuing education credits:

One (1) CPE hour


NOTE: Proper documentation must be collected and submitted to qualify for continuing education. For questions regarding awarded continuing education credits, please contact Josh Koza at JKoza@Exit-Planning-Institute.org.