In the battle for business success, the ability to leverage the perception of your company is essential. Your company’s valuation is not simply a function of your financial metrics, but depends on the perception of your company’s brand value. Whether your value is 6 or 60 times earnings depends on the perception of your brand more than your EBITA. The best values go to the best-branded companies. Positioning a company effectively for ultimate sale requires the creation of precise and compelling market positioning and messaging.
- Who are your target audiences and what are they looking for?
- How do you create an effective value proposition?
- How do you tailor it for the precise audience you want?
- What are some examples of success?
About the Presenter:
Hear from industry expert Guy Iannuzzi, on the most effective ways to position a company in the marketplace.
Meet the Presenter
EPI San Diego will be live streaming this and future events for those who are unable to attend in person. Link to follow.
This meeting will be held at Corporate Alliance of San Diego.
Venue Address: 9540 Towne Centre Dr, Ste 150, San Diego, CA 92121