In the battle for business success, the ability to leverage the perception of your company is essential. Your company’s valuation is not simply a function of your financial metrics, but depends on the perception of your company’s brand value. Whether your value is 6 or 60 times earnings depends on the perception of your brand more than your EBITA. The best values go to the best-branded companies. Positioning a company effectively for ultimate sale requires the creation of precise and compelling market positioning and messaging.
- Who are your target audiences and what are they looking for?
- How do you create an effective value proposition?
- How do you tailor it for the precise audience you want?
- What are some examples of success?
About the Presenter:
Hear from industry expert Guy Iannuzzi, on the most effective ways to position a company in the marketplace.
Meet the Presenter
This meeting will be held at Corporate Alliance of San Diego.
Venue Address: 9540 Towne Centre Dr, Ste 150, San Diego, CA 92121