Boosting Your Value Through Market Positioning


Boosting Your Value Through Market Positioning

In the battle for business success, the ability to leverage the perception of your company is essential. Your company’s valuation is not simply a function of your financial metrics, but depends on the perception of your company’s brand value. Whether your value is 6 or 60 times earnings depends on the perception of your brand more than your EBITA. The best values go to the best-branded companies. Positioning a company effectively for ultimate sale requires the creation of precise and compelling market positioning and messaging.


Learning Objectives:

  • Who are your target audiences and what are they looking for?
  • How do you create an effective value proposition?
  • How do you tailor it for the precise audience you want?
  • What are some examples of success?


About the Presenter:

Hear from industry expert Guy Iannuzzi, on the most effective ways to position a company in the marketplace.


Meet the Presenter


EPI San Diego will be live streaming this and future events for those who are unable to attend in person. Link to follow. 

This meeting will be held at Corporate Alliance of San Diego.

Venue Address: 9540 Towne Centre Dr, Ste 150, San Diego, CA 92121



The EPI Local Chapter is different than other groups because it brings together a diverse group of professionals from a wide range of specialties that can naturally work collaboratively on exit planning, succession planning, value growth, transaction or any engagement from both sides of the equation. The chapter meets regularly to network, reconnect, grow knowledge, and sharpen their skills with a common goal: Change the outcome for transitioning business owners. Make plans to join us for future events and connect with the local leadership by visiting

About the Presenter

Guy Iannuzzi

Guy Iannuzzi


Meet Guy Iannuzzi.

Guy Iannuzzi is the founder and CEO of one of the oldest and most successful marketing agencies in San Diego – Mentus. Since 1980 he has been helping create, market and even sell hundreds of successful companies, including over 150 IPOs. A measure this effectiveness has been the fact that of the top M&As in San Diego history, 33 have been Mentus clients, resulting in over $85 billion value. Guy has reviewed hundreds of business plans and presented countless seminars on marketing. He also has made presentations on the ecology of high technology clusters internationally.

Continuing Education

This meeting qualifies for the following continuing education credits:

One (1) CPE hour

One (1) CFP® credit (pending approval)


NOTE: Proper documentation must be collected and submitted to qualify for continuing education. For questions regarding awarded continuing education credits, please contact Josh Koza at