All Business Values Are Not Created Equal


All Business Values Are Not Created Equal

As advisors, we often hear owners’ claims to know what the value of their company “is” even though they have never had an independent, professional valuation performed. More often than not, the owner’s number is not accurate, current, or even appropriate for the purpose at hand.

Join us to learn the different types of valuations needed depending on the user’s purpose, why the results can vary tremendously depending on the purpose, and what your client should expect as they go through the process of getting an appraisal. Further, hear stories form the front line and how one business owner used the valuation process as a springboard for transitioning a company to the next generation.

Learning Objectives:

  • Understand how the purpose of a valuation dramatically impacts the methodologies used and ultimately the end number.
  • Learn the difference between a Calculation of Value versus a Conclusion of Value, why it matters, and what factors to consider when selecting the level of service.
  • Hear how one company used the benefits of the valuation experience to guide the successful transition to the next generation of owners.


About the Presenter:

Learn from industry expert, Jason LeRoy, Shareholder, Doeren Mayhew, about the difference in business values.


Thank you to our sponsors:

This meeting will be held at UBS Financial Services Inc.

Address: 1217 Woodward Ave, 3rd Floor, Detroit, MI 48226


The EPI Southeast Michigan Local Chapter is different than other groups because it brings together a diverse group of professionals from a wide range of specialties that can naturally work collaboratively on exit planning, succession planning, value growth, transaction or any engagement from both sides of the equation. The chapter meets regularly to network, reconnect, grow knowledge, and sharpen their skills with a common goal: Change the outcome for transitioning business owners. Make plans to join us for future events and connect with the local leadership by visiting

About the Presenter

Jason LeRoy

Jason LeRoy

Shareholder, Doeren Mayhew

Jason LeRoy is a Shareholder in the Valuation and Litigation Support Group at Doeren Mayhew. For more than 15 years, he has garnered business valuation experience on both litigation and non-litigation engagements. With Jason’s guidance, clients can understand the true value of their business and make decisions that are more informed, logical and strategic.

In addition to his valuation experience, Jason’s litigation, accounting and forensic skills have allowed him to develop appropriate analysis of data for various engagements. He works alongside manufacturers, contractors, auto dealers, retailers, wholesalers, realtors, financial institutions, health care and energy professionals to provide well-supported, evidence-based solutions that are essential to building credible cases for clients. Analyzing financial evidence, he is able to better identify, present and support findings on a variety of litigation matters, including lost profits, mergers and acquisitions, damage calculations, family law, fraud and forensics, shareholder disputes and business interruption.
Using technical applications, Jason is able to design large transactional databases for commercial litigation engagements enabling him to uncover financial evidence significant to the clients’ needs.
Jason’s professional work experience includes the following:

• (2013 – Present) – Shareholder in Doeren Mayhew’s Valuation and Litigation Support Group

• (2012 – 2013) – Consulting Manager in Doeren Mayhew’s Valuation and Litigation Support Group

• (2010 – 2011) – Manager at UHY Advisors – Forensic, Litigation & Valuation Services Group

• (2004 – 2010) – Baker Tilly Virchow Krause, LLP (f/k/a Virchow Krause & Company, LLP)

• (2002 – 2004) – Crawford & Winiarski Financial Consulting, LLP

Education and Certifications

• (2002) – Bachelor of Business Science, Finance (Cum Laude) – Michigan State University

• (2005) – Certified Valuation Analyst (CVA)

• (2008) – Accredited Senior Appraiser (ASA)

• (2015) – Certified Fraud Examiner (CFE)

Awards and Recognitions

• (2018) – National Association of Certified Valuators and Analysts “40 Under Forty”

Honoree Memberships and Affiliations

• American Society of Appraisers Board Member

– Detroit Chapter (8/2013 – Present) President

– Detroit Chapter (8/2012 – 7/2013) Vice President

– Detroit Chapter (8/2011 – 7/2012) Secretary/Treasurer

– Detroit Chapter (8/2010 – 7/2011) Director

– Detroit Chapter (8/2009 – 7/2011)

• National Association of Certified Valuation Analysts

• Michigan Association of Certified Public Accountants Business Valuation and Litigation Task Force

– Member (2006 – present)

• Association of Certified Fraud Examiners

• Oakland County Bar Foundation

– Life Fellow

Professional Speaking Engagements

• ICLE’s Family Law Institute

– Discovering Hidden Income, November 2015

– Fundamentals of Personal Tax Returns, November 2016

• Difficulties in Valuing Gas Stations

– Michigan Chapter of the American Society of Appraisers, June 2015

• Business Valuation in Multi-Discipline Assignments

– Michigan Assessors Association, August 2014
• Co-Presenter at ASA Seminar

– Gas Station Valuation: Distinguishing Real, Personal and Intangible Property, April 2013

• Cooley Law School Guest Speaker

– Presentation to Family Law Class, How to Use your Expert and Business Valuation Basics, October 2013, March 2013 and July 2012

• Michigan Family Law Section Mid-Summer Conference

– Reconciling the Experts, June 2010

– Valuing S Corporations, July 2013

– Estate Tax Concepts in Diverse and Elder Care Services, July 2014

– Resolving High Conflict Financial Disputes, July 2015

– Two Experts, Different Opinions, and How They’re Both Right, July 2016

• Challenges in Multi-Disciplinary Appraisal Assignment

– Michigan Chapter of the International Right of Way Association (IRWA), May 2010

Articles Published

• Managing Difficult Litigation Projects, ASA Real Property e-Journal, June 2013

• Business Succession Planning

– Better Now Than Later, Financial Expert Newsletter, July 2010

• Exit Planning Made Easy

– With the Aid of a Good Business Appraiser, The Valuator, Winter 2009

• H.R. 436: Certain Estate Tax Relief Act of 2009, Fall 2009

Doeren Mayhew Profile

Founded in 1932, Doeren Mayhew is a certified public accounting firm providing audit, tax and business advisory services to approximately 3,000 clients. We represent closely held businesses in virtually all industries with an emphasis on manufacturing, construction and financial institutions. With more than 350 employees in five offices in Florida, Michigan, North Carolina and Texas, Doeren Mayhew is rated a top 100 public accounting firm in the nation and a top 10 within metropolitan Detroit.

Continuing Education

This meeting qualifies for the following continuing education credits:

One (1) CPE hour

One (1) CFP® credit


NOTE: Proper documentation must be collected and submitted to qualify for continuing education. For questions regarding awarded continuing education credits, please contact Josh Koza at