The Five Stages of Value Maturity


The Five Stages of Value Maturity

Most owners focus on sales and income only. Understandable, but misguided. It is critical that an owner focuses on the multiple since it is ultimately where the real value creation lies. Frankly, when you focus on building an attractive, ready business, the income will follow. But what does that mean and how can you make valuation a mainstay in your value growth initiatives, in a way that is both intuitive and simple. In the past, wealth was created from physical assets: land, natural resources, and human and machine labor. But technology has disrupted that entire system. Today, wealth is created by your ability to create, transfer, assemble, integrate, protect, and exploit knowledge capital. These are intangible assets.

The Five Stages of Value Maturity, within the Value Acceleration Methodology™, can be managed to successfully (and rapidly) grow business value and the strength of “knowledge capital.” In this session, Chris Snider will teach you how to measure progress within the stages of value to optimal results and how adopting the Value Maturity Index can help business owners understand and manage the impact their actions have on their business value goals.

This session dissects the five stages of value maturity: Identify Value, Protect Value, Build Value, Harvest Value, Manage Value. This technical training illustrates the clear cycle for benchmarking, engaging, and growing business value with a roadmap on how to extract value and reduce risk. The result includes increasing owner readiness and amplifying market attractiveness. This session is ideal for CEOs and business owners looking to create a better functioning business with higher market value.


  • Describe the purpose of business valuation in the Value Acceleration Methodology
  • List the Five Stages of Value Maturity
  • Benchmark business value using the Value Maturity Index
  • Illustrate the similarities between protecting and building value
  • Recognize areas of intangible asset risk
  • Describe the relationship between intangible asset transferability and business value


About the EPI Deep Dive Webinar Series:

The Deep Dive Webinar Series provides attendees premier continuing professional education on exit planning and value acceleration topics. This intermediate to advanced program level series occurs once a month and each session expands on critical content that is relevant to the active practitioner presented by experts from specialties within the exit planning ecosystem. Each session is taught by one of the expert faculty members from the most widely endorsed and accepted exit planning credentialing program on the market today: Certified Exit Planning Advisor ® (CEPA®). Register today and enhance your exit planning knowledge every month with EPI!

Click here to connect with the CEPA Faculty Members.


The EPI Deep Dive webinar series was designed to provide EPI members easy access to quality continuing education on hot topics of high interest. Each session is taught by one of the expert faculty members from the most widely endorsed and accepted exit planning credentialing program on the market today: Certified Exit Planning Advisor® (CEPA®), which provides you an opportunity to revisit modules from the program and dive deeper than you were able to go during your original training.

Meet the Presenter

Christopher Snider, CEPA

Christopher Snider, CEPA

CEO/President of Exit Planning Institute, Managing Partner of Snider Premier Growth

Contact Chris

Chris Snider, CEPA, is the award-winning author of Walking to Destiny: 11 Actions an Owner Must Take to Rapidly Grow Value & Unlock Wealth, a business strategy book about the Value Acceleration Methodology(TM) written for business owners and the advisors who serve them.  Snider is a professional keynote speaker and content provider to the middle market business community, trade & industry associations, and professional education organizations.  Walking to Destiny is a five-star rated book that truly empowers owners with the knowledge and path to effectively positioning their business and themselves for exit options down the road, sure, but perhaps more importantly, rapid business growth today.


Early in Mr. Snider’s career, he acted as a system integrator, supply chain manager, and mergers and acquisitions specialist for public companies such as The Sherwin Williams Company, Price Waterhouse, FedEx Logistics, Nike, Dell Computer, Hewlett Packard, Freightliner, and many others. A game-changing milestone in his career came when he began working with a middle market family owned business which he helped grow from $90 million to $265 million in three years resulting in the sale to a large multi-national strategic buyer.  For his written work and his contributions to the industry, Snider has been awarded recent honors that include 2016 NACVA Industry Titan Architect and 2016 AM&AA Thought Leader of the Year.

Snider is the Managing Partner of Snider Premier Growth, the CEO/President of Exit Planning Institute, the Founder of ThinkTank Publishing House, and the contributing author of  Chris is a family business owner, owning stakes in 8 lower middle market companies with his son, Scott.

Connect with the Presenter: 14701 Detroit Avenue Suite 430 Lakewood, Ohio 44107|  Website:  | Phone: (216) 712-4244 |  LinkedIn: Connect with Chris

Continuing Education

CEPAs receive 2 CE credit

CPAs receive 0 CPE credit

*Attendees must meet polling participation requirements in order to qualify for continuing education.

cpe-logo-png-full-colorThe Exit Planning Institute (EPI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website at: