Lead Nurturing in the “New Normal”

CEPA Smart Marketing Virtual Workshop

Lead Nurturing in the "New Normal"


In this presentation, Christine Hollinden helps you understand how to fill your funnel and nurture those hard earn leads. We’ll explore the six stages of the buyer’s journey and examine the marketing tools that work to nurture prospects throughout the process from awareness to advocates.

Christine gives actionable steps as to how to optimize your content for each stage, and how to take a thoughtful approach to relevant content for your firm in light of the COVID-19 pandemic. You’ll leave this session with tips on how to use the concept of the buyer’s journey to refine your marketing and business development efforts in today’s “new normal.”

 

Learning Objectives:

  • Learn how to use lead nurturing to fill your funnel and close more deals.
  • Understand the 6 stages of the buyer journey and what forms of lead nurturing are effective during each stage.
  • How to use effective lead nurturing in light of the COVID-19 pandemic.

 

About the Presenter:

Learn from industry expert Christine Hollinden, CPSM, Owner/Principal, Hollinden | marketers + strategists |

Meet the Presenter

 

 

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About the Presenter


Growing up in a family of six, Christine Hollinden, CPSM knew how to stand out at an early age. Now, as founding principal of Hollinden | marketers + strategists, she’s passionate about helping professional service firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her status as a sought-after strategist and speaker on marketing topics.

Prior to founding Hollinden in 1993, Christine’s career included Director of Marketing for KPMG in Houston, Regional Communications Manager for Coopers & Lybrand, and Marketing Coordinator for Grant Thornton. She began her career doing debt and equity financing with Grant Thornton. She holds a Bachelor of Science in Business Administration from the University of Houston at Victoria and a Master of Business Administration from Texas A&M University.

She also holds the Certified Professional Services Marketer designation. When not sharing her passion for marketing, you can find her perfecting her golf swing or enjoying a glass of wine from her collection.

Connect with the Presenter: Hollinden | marketers + strategists | |  Website: https://www.hollinden.com/ | Phone: (713) 520-5532 | LinkedIn: Connect with Christine

Hollinden logo for Christine Hollinden's firm out of Dallas