In this presentation, Christine Hollinden helps you understand how to fill your funnel and nurture those hard earn leads. We’ll explore the six stages of the buyer’s journey and examine the marketing tools that work to nurture prospects throughout the process from awareness to advocates.
Christine gives actionable steps as to how to optimize your content for each stage, and how to take a thoughtful approach to relevant content for your firm in light of the COVID-19 pandemic. You’ll leave this session with tips on how to use the concept of the buyer’s journey to refine your marketing and business development efforts in today’s “new normal.”
- Learn how to use lead nurturing to fill your funnel and close more deals.
- Understand the 6 stages of the buyer journey and what forms of lead nurturing are effective during each stage.
- How to use effective lead nurturing in light of the COVID-19 pandemic.
About the Presenter:
Learn from industry expert Christine Hollinden, CPSM, Owner/Principal, Hollinden | marketers + strategists |Meet the Presenter