Building an Effective Sales Process & Sales Team


Building an Effective Sales Process & Sales Team

Provide overview of how addressing the most common sales infrastructure deficiencies results in enhanced enterprise value.


Learning Objectives:

  • How to create a sales plan.
  • Finding your best customers and sales team members.
  • How to grow sales.
  • Learn the ten most common elements missing from an effective sales organization.
  • Learn about the four key sales areas needed to establish sustainable revenue growth.


About the Presenter:

Learn from industry expert Terry Dwyer, Principal / Breakwater Partners, LLC.

Meet the Presenter


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The EPI West Michigan Local Chapter is different than other groups because it brings together a diverse group of professionals from a wide range of specialties that can naturally work collaboratively on exit planning, succession planning, value growth, transaction or any engagement from both sides of the equation. The chapter meets regularly to network, reconnect, grow knowledge, and sharpen their skills with a common goal: Change the outcome for transitioning business owners. Make plans to join us for future events and connect with the local leadership by visiting

About the Presenter

Terry Dwyer

Terry Dwyer

Principal / Breakwater Partners, LLC

Meet Terry Dwyer.

Terry Dwyer is the Founder and Principal of Breakwater Partners, LLC, a consulting firm, where he applies 35 years of proven sales, sales management and “C” level experience to help companies maximize their growth potential through strategic selling solutions.  As a VP of Sales, Terry led domestic and international teams ranging from 5 to over 150 sales professionals, and annual revenues ranging from $5M to over $500M.

Terry is a customer focused leader with a record of developing sales teams by helping leaders understand how to identify opportunities to grow their businesses.

He has experience developing and implementing strategic plans including optimizing go-to-market strategies, pioneering new sales and distribution channels, new product introductions and aligning compensation plans with company objectives.  Terry will help your organization develop a successful sales plan and position your sales team for long term success.

Terry has a BA in English from John Carroll University, and an MBA from the University of Michigan.  He resides in Ludington, Michigan with his wife, Gay, and son, Michael.  In his free time, Terry enjoys reading, golf and volunteering with not-for -profits.