One of the biggest challenges any business encounters is finding and keeping customers. To be truly successful, marketing, sales and operations need to be on the same page. However, misalignment between customer expectations set during the marketing and sales process to what occurs during the customer experience can be drastically different. Discover the secrets to getting everyone on the same page and staying there.
We will walk through the customer life cycle from beginning to end, providing tools for measuring current state and envisioning future state. We will share a model for developing customer personas that will not only help your business but also your client’s business. We will wrap up with a case study that demonstrates the value of organic growth vs focusing all your sales efforts on new customer acquisition.
- Learn how to evaluate the customer experience at each stage of the life cycle.
- Understand the importance and impact of creating customer personas.
- Increase value through organic growth.
About the EPI Free Exit Planning Education Series:
The EPI Educational Webinar Series is a FREE monthly web-based continuing education presentation for EPI members and the general public. Topics for the webinars complement the EPI Value Acceleration Methodology, a process created by Christopher Snider, and taught the Certified Exit Planning Advisor (CEPA) Program. These one-hour educational broadcasts are taught by industry experts from across the nation. Register today and enhance your exit planning knowledge every month with EPI!