How Marketing Automation Can Help

Your Firm Reach More Prospects

and Close More Deals

CEPA Smart Marketing Virtual Workshop

How Marketing Automation Can Help
Your Firm Reach More Prospects
and Close More Deals

In today’s world, we’re always looking for the next best thing. What will streamline, automate, and measure our efforts better and faster. In today’s digital environment, the use of automation tools is essential for managing and measuring marketing campaigns and moving leads through the funnel. HubSpot, Google Analytics, and Hootsuite, the list of tools is growing larger each day. Questions abound. How do you select the right tool (or tools) appropriate for your firm? How do you integrate software into your marketing efforts? What exactly is marketing automation? When is the right time to make an investment in automation software?

In this session, Christine M. Hollinden, CPSM will show you how marketing automation can elevate and enhance your marketing efforts. You’ll leave with a clear understanding of marketing automation and what it can do for your firm.


Learning Objectives:

  • Understand the concept of marketing automation.
  • How to automate marketing processes.
  • An introduction to workflows.
  • What to expect when implementing a marketing automation system.


About the Presenter:

Learn from industry expert Christine Hollinden, CPSM, Owner/Principal, Hollinden | marketers + strategists |

Meet the Presenter




Exit planning is one of the fasting growing industries in the financial/professional services industry and EPI is committed to bringing you the best industry content, right at your fingertips! We are proud to offer hundreds of free webinars each year to keep you current on technical, business development, and special interest topics: designed to help you sharpen your skills and advance your career.

About the Presenter

Christine Hollinden, CPSM, is the principal and founder of Hollinden | marketers + strategists. She is passionate about helping professional service firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her status as a sought-after strategist and speaker on marketing professional services. Prior to founding Hollinden, Christine held marketing positions with some of the most recognized professional service firms in the country KPMG, PWC, and Grant Thornton. But, don’t let her marketing expertise fool you. She’s actually a numbers person. She began her career in the consulting division of Grant Thornton providing debt and equity consulting services. She holds a Bachelor of Science in Business Administration from the University of Houston at Victoria and a Master of Business Administration from Texas A&M University. In her spare time, you will find her enjoying a round of golf (she’s a 12 handicap, by the way) or a glass of wine from her collection.

Connect with the Presenter: Hollinden | marketers + strategists | |  Website: | Phone: (713) 520-5532 | LinkedIn: Connect with Christine

Hollinden logo for Christine Hollinden's firm out of Dallas