In today’s world, we’re always looking for the next best thing. What will streamline, automate, and measure our efforts better and faster. In today’s digital environment, the use of automation tools is essential for managing and measuring marketing campaigns and moving leads through the funnel. HubSpot, Google Analytics, and Hootsuite, the list of tools is growing larger each day. Questions abound. How do you select the right tool (or tools) appropriate for your firm? How do you integrate software into your marketing efforts? What exactly is marketing automation? When is the right time to make an investment in automation software?
In this session, Christine M. Hollinden, CPSM will show you how marketing automation can elevate and enhance your marketing efforts. You’ll leave with a clear understanding of marketing automation and what it can do for your firm.
- Understand the concept of marketing automation.
- How to automate marketing processes.
- An introduction to workflows.
- What to expect when implementing a marketing automation system.
About the Presenter:
Learn from industry expert Christine Hollinden, CPSM, Owner/Principal, Hollinden | marketers + strategists |Meet the Presenter