How to Build a Strong Digital

Presence in 2021


How to Build a Strong Digital
Presence in 2021

More than ever, your digital presence means the difference between having ample leads and, well, crickets. Building a strong digital presence is a balance between strategy, skill, and art. Now, more than ever, mastering the power of digital marketing is imperative, particularly because traditional efforts are much more limited than they once were. Continuing to generate leads stems from leveraging technology and creating new processes that build rapport through digital channels, such as social media platforms, SEO and SEM, your website and much more. However, embarking on a digital marketing journey can be daunting, generating questions that may cause you to shy away from leveraging all that it has to offer.

In this session, Christine Hollinden, CPSM, will take you through a proven process of how to digitally market your services. We’ll start with laying out the steps of creating a solid marketing foundation, and then dive into specific strategies. We’ll also touch on how marketing automation tools can help you make the most out of your digital marketing efforts and turn prospects into clients. You will walk away with tips and tricks to optimize your digital presence.


Learning Objectives:

  • Gain a solid foundation of digital marketing.
  • Understand how an integrated digital marketing process works.
  • Discover how automation can benefit your marketing efforts.
  • Uncover how to make digital marketing effective.



About The Exit Planning Advisor Playbook Series:

The EPI Exit Planning Advisor Playbook Webinar Series is a FREE web-based continuing education presentation for EPI members and the general public.

How are financial advisors, accountants, consultants, attorneys, and M&A advisors implementing what they learned through EPI inside of their practices and with their owners? This webinar series is for professional advisors who are looking to build out a significant practice by incorporating exit planning concepts and processes into their marketing and services. Advisors also want to drive best practices and have better conversations with business owners. This series will feature experts in practice development, practice management, marketing and branding, delivery of exit planning services, tools and resources, and strategic planning. Accompanying speakers will be advisors just like you, sharing their stories. Register today and enhance your exit planning knowledge every month with EPI!



Exit planning is one of the fasting growing industries in the financial/professional services industry and EPI is committed to bringing you the best industry content, right at your fingertips! We are proud to offer hundreds of free webinars each year to keep you current on technical, business development, and special interest topics: designed to help you sharpen your skills and advance your career.

About the Presenter

Christine M. Hollinden

Christine M. Hollinden

Principal & Founder, Hollinden | Marketers + Strategists

Contact Christine

Christine Hollinden, CPSM, is the principal and founder of Hollinden | marketers + strategists. She is passionate about helping professional service firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her status as a sought-after strategist and speaker on marketing professional services. Prior to founding Hollinden, Christine held marketing positions with some of the most recognized professional service firms in the country KPMG, PWC, and Grant Thornton. But, don’t let her marketing expertise fool you. She’s actually a numbers person. She began her career in the consulting division of Grant Thornton providing debt and equity consulting services. She holds a Bachelor of Science in Business Administration from the University of Houston at Victoria and a Master of Business Administration from Texas A&M University. In her spare time, you will find her enjoying a round of golf (she’s a 12 handicap, by the way) or a glass of wine from her collection.

At Hollinden we are Bold | Experts | Thinkers | Marketers. For more than 25 years, we have helped clients identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams.

We are your marketing team, dedicated to achieving your goals. We are the spirited side of professional services marketing, where left-brain meets right-brain. From strategic marketing plans and branding to websites, social media, marketing automation, and everything in between, our marketing services identify market opportunities, develop solid strategies, create scalable processes, build stronger teams, and produce measurable, business impacting results.  We are more than a marketing firm—we are your marketing partner.

Connect with the Presenter: Hollinden | Marketers + Strategists  |  Website:  |

Phone: (713) 520-5532 |  Email: Connect with Christine

Hollinden logo for Christine Hollinden's firm out of Dallas