More than ever, your digital presence means the difference between having ample leads and, well, crickets. Building a strong digital presence is a balance between strategy, skill, and art. Now, more than ever, mastering the power of digital marketing is imperative, particularly because traditional efforts are much more limited than they once were. Continuing to generate leads stems from leveraging technology and creating new processes that build rapport through digital channels, such as social media platforms, SEO and SEM, your website and much more. However, embarking on a digital marketing journey can be daunting, generating questions that may cause you to shy away from leveraging all that it has to offer.
In this session, Christine Hollinden, CPSM, will take you through a proven process of how to digitally market your services. We’ll start with laying out the steps of creating a solid marketing foundation, and then dive into specific strategies. We’ll also touch on how marketing automation tools can help you make the most out of your digital marketing efforts and turn prospects into clients. You will walk away with tips and tricks to optimize your digital presence.
- Gain a solid foundation of digital marketing.
- Understand how an integrated digital marketing process works.
- Discover how automation can benefit your marketing efforts.
- Uncover how to make digital marketing effective.
About The Exit Planning Advisor Playbook Series:
The EPI Exit Planning Advisor Playbook Webinar Series is a FREE web-based continuing education presentation for EPI members and the general public.
How are financial advisors, accountants, consultants, attorneys, and M&A advisors implementing what they learned through EPI inside of their practices and with their owners? This webinar series is for professional advisors who are looking to build out a significant practice by incorporating exit planning concepts and processes into their marketing and services. Advisors also want to drive best practices and have better conversations with business owners. This series will feature experts in practice development, practice management, marketing and branding, delivery of exit planning services, tools and resources, and strategic planning. Accompanying speakers will be advisors just like you, sharing their stories. Register today and enhance your exit planning knowledge every month with EPI!