Utilizing LinkedIn to Expand Your Network and Grow Your Business

CEPA Smart Marketing Virtual Workshop

Utilizing LinkedIn to Expand Your Network and Grow Your Business

In this presentation Christine Hollinden, CPSM helps you understand how to optimize LinkedIn, the powerhouse social media tool for business. We’ll walk through the steps to elevate your LinkedIn presence, including showing you what key information you need to create the most eye-catching profile. We will explore how to build your network, discuss who and what to follow, and how to connect with prospects, clients, and COIs. We will also explore some of LinkedIn’s more advanced tools, including SalesNavigator. You will walk away from this webinar with all of the tools you need to turn your LinkedIn profile from a static existence to a robust business development tool that generates leads.


Learning Objectives:

  • Learn to optimize your LinkedIn profile.
  • Understand the difference between an open and closed network.
  • Create a more results-driven network.
  • Explore the benefits of using advanced tools such as SalesNavigator.
  • Understand the art of building connections with prospects, clients, and COIs.


About the Presenter:

Learn from industry expert Christine Hollinden, CPSM, Owner/Principal, Hollinden | marketers + strategists |

Meet the Presenter




Exit planning is one of the fasting growing industries in the financial/professional services industry and EPI is committed to bringing you the best industry content, right at your fingertips! We are proud to offer hundreds of free webinars each year to keep you current on technical, business development, and special interest topics: designed to help you sharpen your skills and advance your career.

About the Presenter

Growing up in a family of six, Christine Hollinden, CPSM knew how to stand out at an early age. Now, as founding principal of Hollinden | marketers + strategists, she’s passionate about helping professional service firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her status as a sought-after strategist and speaker on marketing topics.

Prior to founding Hollinden in 1993, Christine’s career included Director of Marketing for KPMG in Houston, Regional Communications Manager for Coopers & Lybrand, and Marketing Coordinator for Grant Thornton. She began her career doing debt and equity financing with Grant Thornton. She holds a Bachelor of Science in Business Administration from the University of Houston at Victoria and a Master of Business Administration from Texas A&M University.

She also holds the Certified Professional Services Marketer designation. When not sharing her passion for marketing, you can find her perfecting her golf swing or enjoying a glass of wine from her collection.

Connect with the Presenter: Hollinden | marketers + strategists | |  Website: https://www.hollinden.com/ | Phone: (713) 520-5532 | LinkedIn: Connect with Christine

Hollinden logo for Christine Hollinden's firm out of Dallas