Financial Advisor Reviews Are Here. Are You Ready?

EXIT PLANNING INSTITUTE WEBINAR

Financial Advisor Reviews Are Here. Are You Ready?


After 60 years of prohibition, the new SEC Marketing Rule finally permits financial advisors to join other trust-based professionals like doctors and lawyers where client testimonials and online reviews are a powerful marketing tool to grow their business.

For financial advisors interested in attracting more business owners to their practice, testimonials from current clients will accelerate the trust building process, drive a higher prospect conversion rate, and create a strategic advantage that compounds over time.

But the SEC requires financial advisors tread carefully when requesting and promoting online reviews, by following prescriptive regulatory guidance spelled out in their 400-page Marketing Rule.

In this session, we’ll review the role and importance of testimonials and online reviews in other trust-based professions, followed by a discussion of the SEC Marketing Rule and key highlights.

We’ll then discuss how financial advisors and wealth managers can get started with testimonials to grow their business effectively and compliantly.

Learning Objectives:

  • Why online reviews matter; Industry assessment.
  • The SEC Marketing Rule and their about-face.
  • Why review sites like Google and Yelp are problematic.
  • How to grow your advisory business with online reviews.

Thank You to Our Sponsor:

 

BEST INDUSTRY CONTENT

Exit planning is one of the fasting growing industries in the financial/professional services industry and EPI is committed to bringing you the best industry content, right at your fingertips! We are proud to offer hundreds of free webinars each year to keep you current on technical, business development, and special interest topics: designed to help you sharpen your skills and advance your career.

Want to showcase your expertise and teach on an EPI webinar? Contact EPI to learn more.

About the Presenter


Brian Thorp

Brian Thorp

Founder & CEO

Meet Brian Thorp:

Brian Thorp is the Founder and CEO of Wealthtender, an online marketplace connecting individuals and business owners with financial advisors who specialize in areas most important to their unique needs. Wealthtender is also the industry’s first financial advisor online review platform compliant with the new SEC Marketing Rule.

Prior to Wealthtender, Brian was the Head of Financial Advisor Platforms at Invesco and served in multiple senior roles during his 22-year tenure.

Brian is also an active angel investor who enjoys working with entrepreneurs to help them grow.

More Exit Planning Content


WALKING YOU THROUGH THE PERFECT EXIT WHITEPAPER

WALKING YOU THROUGH THE PERFECT EXIT WHITEPAPER

We dive deep into the importance of personal planning and uncovering your personal purpose.

Download Now

WHO HAS A SEAT AT THE TABLE INFOGRAPHIC

WHO HAS A SEAT AT THE TABLE INFOGRAPHIC

Understand the key members on your exit planning team and the roles they play.

Download Now

TRANSITIONING A BUSINESS TO ITS EMPLOYEES CASE STUDY

TRANSITIONING A BUSINESS TO ITS EMPLOYEES CASE STUDY

Learn more about Happy Earth Cleaning’s transition from LLC to Co-operative.

Download Now