After 60 years of prohibition, the new SEC Marketing Rule finally permits financial advisors to join other trust-based professionals like doctors and lawyers where client testimonials and online reviews are a powerful marketing tool to grow their business.
For financial advisors interested in attracting more business owners to their practice, testimonials from current clients will accelerate the trust building process, drive a higher prospect conversion rate, and create a strategic advantage that compounds over time.
But the SEC requires financial advisors tread carefully when requesting and promoting online reviews, by following prescriptive regulatory guidance spelled out in their 400-page Marketing Rule.
In this session, we’ll review the role and importance of testimonials and online reviews in other trust-based professions, followed by a discussion of the SEC Marketing Rule and key highlights.
We’ll then discuss how financial advisors and wealth managers can get started with testimonials to grow their business effectively and compliantly.
- Why online reviews matter; Industry assessment.
- The SEC Marketing Rule and their about-face.
- Why review sites like Google and Yelp are problematic.
- How to grow your advisory business with online reviews.
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