OUTCOME-FOCUSED PLANNING

EPI ATLANTA CHAPTER

Successful families and business owners often pressure their advisors to get straight to the solution. This urgency mindset tends to cause us, as the trusted advisor, to feel like we need to jump to asset-centric strategies, products, and/or transactions. Starting with urgency is a band aid - apply rip, repeat; or even worse, forget to take it off causing the need to redo the work in the future.  It's likely the outcome will be less than they hoped for, and the family may not understand why.  

Join Joe Strazzeri and Shelley Lightfoot from The Southern California Institute to find out how planning for efficacy, based on verified data and a genuine understanding of the relational motives, will be your differentiator.

 

Learning Objectives:

  • Learn why "The Invisible Guest of Motive" can cause a family or an advisor to push for Urgency over Efficacy and how to avoid it

  • Determine whether you are chasing a case or building a business - one with future enterprise value

  • Re-energize your practice by gaining the language and tools to slow down at the onset in order to transform your client's outcomes

 

About the Presenters:

Hear from industry experts Joe Strazzeri and Shelley Lightfoot. 

Event Location

Event Details

Date: Thursday, August 27, 2026
Time: 4:00 pm - 5:30 pm Eastern Time
Where: Two Alliance Center - 4th Floor Conference Center | 3560 Lenox Road Atlanta GA 30326
Cost: $0
Value Acceleration Knowledge Hours: 1.5
Register Now

Who Should Attend?

  • CPAs/Accountants

    Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.

  • Attorneys

    You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.

  • Wealth Managers

    You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.

  • Financial Advisors

    One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.

  • Valuation Analysts

    Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.

  • Investment Bankers

    Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.

  • Estate Planners

    Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.

  • Strategic Consultants

    One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.

  • Commercial Lenders

    One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.

  • Insurance Professionals

    Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.

  • Mergers & Acquisition Advisors

    Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.

  • Private Business Owners

  • Other Professional Advisors

    Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.

  • Family Business Advisors

    More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.

  • Members of Family Business Boards

  • Professional Advisors

  • Business Consultants

  • Other Business Professionals

  • Business Owners & Their Trusted Advisors

  • Business Owners

EXIT PLANNING IS GOOD BUSINESS STRATEGY

The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.

ABOUT THE PRESENTER