An In-Depth Look at the Four Intangible Capitals

An In-Depth Look at the Four Intangible Capitals


Intangible Capitals make up roughly 80% of a business’s value. Without understanding the strengths and weaknesses of the intangible capital of your business, you run the risk of leaving value on the table during your business exit. Exit Planning Institute CEO, Christopher Snider, shares, “Managing intellectual knowledge has become the single most important task of business. Today, wealth is created by your ability to create, assemble, integrate, protect, and exploit knowledge assets.”

Exit Planning Institute recently released a comprehensive look at the Four Intangible Capitals consisting of an in-depth whitepaper, owner exit case study, and descriptive infographic. We recommend these resources be utilized by advisors in client engagements, shared with your network of advisors and owners, and incorporated into your content strategy. 

What Are Intangible Capitals? 

Human Capital

Human Capital is the measure of the strength of your people, talent, ability to execute, ability to choose and prioritize, ability to adapt and innovate, energy and passion, personal character, grit and intelligence, and the ability to deploy these independently of the business owner.

Customer Capital

Customer Capital measures the strength of your relationships throughout your supply chain. The primary driver of customer capital is the relationships with your best customers: deep, integrated, open communication, shared goals, and benefits. 

Structural Capital

Structural Capital represents the strength of your strategy, systems, processes, capital, and financial structure. How well are these documented, proven, and are they scalable and transferrable?

Social Capital

Social Capital is the strength of your culture. Human, Customer, and Structural Capitals are blended and optimized by Social Capital to create a flow and rhythm that self-perpetuates, drives and elevates your company to best-in-class.

Check out the latest Exit Planning Institute Content:

How Intangible Capitals Make or Break a Business: The Impact of the Four Intangible Capitals on Business Value

Exit Planning Institute interviewed a variety of experts to determine how these Intangible Capitals can be strengthened to improve business value. Explore the benefits of strong Intangible Capital, how to improve your Capital, and the negative impact of poor Intangible Capital strength. 

Request the whitepaper here

The Four Intangible Capitals Infographic

We created a new graphic displaying the Four Intangible Capitals in every owner’s business. This infographic highlights the main attributes of each Intangible Capital and provides advisors and owners with a checklist for building value in each facet of their business! Chris Snider says, “Although most owners intuitively are aware of the importance of these assets, most do not formally measure them. When optimized these assets create accelerated increases in business value and owner independence.”  

Request the infographic here

How Improving the Four Intangible Capitals Can Build Value In Your Business Case Study

Dan Paxton, Principal at ExitSmarts, Inc. and CEPA since 2021, shared the story of one of his client engagements dealing with weaknesses in the business’s intangible capital. In the most recent Exit Planning Institute case study, Dan walks through the path toward building transferable value in a business that is entirely dependent on the owner. 

Request the Case Study here

View More Exit Planning Content 

Exit Planning Institute shares new research and content about various trending exit planning topics on a quarterly basis. This content provides advisors and owners with a deep dive look at the value acceleration, the four intangible capitals in every business, and personal planning considerations. Through whitepapers, case studies, and infographics, you can advance your education around these important topics and stay up to date with industry trends. 

Explore our Exit Planning Content Library here.


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