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Brian Dosal is a two-time software founder with a passion for building companies that people love to work in…. and that buyers want to acquire. In 2010, he co-founded BrightGauge Software, a SaaS platform for business intelligence, and bootstrapped it from idea to global adoption.

After eight years of rapid growth, BrightGauge was acquired by a private equity-backed organization in 2018. Along the way, Brian and his team ran on the Entrepreneurial Operating System® (EOS®), which gave them the clarity and accountability to scale. But he also saw firsthand the challenges of managing EOS with scattered spreadsheets, slides, and documents. That pain point, and the lessons learned from scaling to exit, inspired his next venture: Strety. Today, Brian is the CEO of Strety, the EOS+ platform that combines all the core EOS tools with modern business essentials like project management, performance reviews, and employee engagement surveys. Strety helps leadership teams execute better, strengthen culture, and build companies that are both more valuable and more enjoyable to run.

Brian’s mission is simple: to help entrepreneurs create businesses where people love to work, and to prepare those businesses to be attractive, transferable, and ready for exit when the time comes.

When he’s not building software, Brian enjoys CrossFit and chasing adventures with his family in Park City, Utah.

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Brian’s mission is simple: to help entrepreneurs create businesses where people love to work, and to prepare those businesses to be attractive, transferable, and ready for exit when the time comes.

When he’s not building software, Brian enjoys CrossFit and chasing adventures with his family in Park City, Utah.

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