JJ MARUS

Vincita Investment Partners

JJ Marus is Founder and Managing Partner at Vincita Investment Partners. JJ works closely with high-net-worth and ultra-high-net-worth individuals and families, providing them with in-depth analysis, integrated strategy, and reliable leadership. He has particular depth catering to the needs of C-suite executives of public companies, private business owners, and established families, helping them grow, preserve, and transfer their wealth more effectively.


JJ has earned successive national accolades for his work. He believes this recognition reflects the caliber and quality of his client relationships, as well as the contributions of his team:


Forbes “Best-In-State Wealth Advisors,” 2018 - 2023.

Published annually Jan – April. Rankings based on data as of June 30 of prior year.


Long fascinated by the capital markets, JJ offers an investment approach that combines quantitative rigor with a long-term perspective. Adept in both traditional and alternative investments, he is skilled in presenting clients with incisive analysis that reflects their unique situations and objectives. JJ recognizes the importance of wealth preservation to the clients he serves, mindful of their risk parameters, time horizons, cash-flow needs, and asset class preferences.


JJ’s areas of focus extend beyond investing, allowing him to advance a unified approach to the demands of significant wealth. He has extensive experience in executive compensation analysis, business succession planning, and tax efficient wealth transfer strategies. To each relationship, JJ brings a relentless work ethic and a steadfast commitment to add measurable value to clients’ lives.


Prior to founding Vincita Investment Partners, JJ spent over 10 years with Merrill Lynch Wealth Management in Greensboro and over 4 years with Goldman Sachs Private Wealth in Atlanta. JJ began his professional career at his family’s business in Greensboro, where he spent five years, working up the ranks as a third-generation member of the company. That exposure provided him with a keen understanding of the needs of business owners, particularly relating to inter-generational wealth.


JJ earned his Bachelor’s degree from North Carolina State University, where he was an accomplished swimmer, earning recognition as a collegiate all-American, a member of the 1999 USA Pan Pacific Games team, and a two-time U.S. Olympic Trials qualifier. He also holds an M.B.A. from the Massachusetts Institute of Technology (MIT) Sloan School of Management with a concentration in investment management. Dedicated to professional excellence, JJ has attained a number of industry credentials. He holds the Certified Exit Planning Advisor®, CEPA® designation, the Certified Private Wealth Advisor®, CPWA® designation, and the Chartered Retirement Planning Counselor™, CRPC™ designation.


JJ and his wife, Leslie, reside in Greensboro with their three young children: twins, Mac and Lily, and their daughter, Violet Laine. When not at work, JJ enjoys spending time with his family, playing golf, traveling to new destinations, and visiting relatives in Boston and Pittsburgh. His love for wine and its history has driven him to become a Level II WSET Sommelier. JJ champions his passion for animals by serving on the board of Red Dog Farm.

Forbes Best-In-State Wealth Advisors (2018 - 2023), created by SHOOK Research. No fees were paid to be considered or to hold out marketing materials. Not indicative of advisor's future performance. Your experience may vary.

{custom_meta_description=Joseph Marus - CEPA - Vincita Investment Partners - Greensboro, North Carolina, city=Greensboro, display_country=United States, profile_description=

JJ Marus is Founder and Managing Partner at Vincita Investment Partners. JJ works closely with high-net-worth and ultra-high-net-worth individuals and families, providing them with in-depth analysis, integrated strategy, and reliable leadership. He has particular depth catering to the needs of C-suite executives of public companies, private business owners, and established families, helping them grow, preserve, and transfer their wealth more effectively.


JJ has earned successive national accolades for his work. He believes this recognition reflects the caliber and quality of his client relationships, as well as the contributions of his team:


Forbes “Best-In-State Wealth Advisors,” 2018 - 2023.

Published annually Jan – April. Rankings based on data as of June 30 of prior year.


Long fascinated by the capital markets, JJ offers an investment approach that combines quantitative rigor with a long-term perspective. Adept in both traditional and alternative investments, he is skilled in presenting clients with incisive analysis that reflects their unique situations and objectives. JJ recognizes the importance of wealth preservation to the clients he serves, mindful of their risk parameters, time horizons, cash-flow needs, and asset class preferences.


JJ’s areas of focus extend beyond investing, allowing him to advance a unified approach to the demands of significant wealth. He has extensive experience in executive compensation analysis, business succession planning, and tax efficient wealth transfer strategies. To each relationship, JJ brings a relentless work ethic and a steadfast commitment to add measurable value to clients’ lives.


Prior to founding Vincita Investment Partners, JJ spent over 10 years with Merrill Lynch Wealth Management in Greensboro and over 4 years with Goldman Sachs Private Wealth in Atlanta. JJ began his professional career at his family’s business in Greensboro, where he spent five years, working up the ranks as a third-generation member of the company. That exposure provided him with a keen understanding of the needs of business owners, particularly relating to inter-generational wealth.


JJ earned his Bachelor’s degree from North Carolina State University, where he was an accomplished swimmer, earning recognition as a collegiate all-American, a member of the 1999 USA Pan Pacific Games team, and a two-time U.S. Olympic Trials qualifier. He also holds an M.B.A. from the Massachusetts Institute of Technology (MIT) Sloan School of Management with a concentration in investment management. Dedicated to professional excellence, JJ has attained a number of industry credentials. He holds the Certified Exit Planning Advisor®, CEPA® designation, the Certified Private Wealth Advisor®, CPWA® designation, and the Chartered Retirement Planning Counselor™, CRPC™ designation.


JJ and his wife, Leslie, reside in Greensboro with their three young children: twins, Mac and Lily, and their daughter, Violet Laine. When not at work, JJ enjoys spending time with his family, playing golf, traveling to new destinations, and visiting relatives in Boston and Pittsburgh. His love for wine and its history has driven him to become a Level II WSET Sommelier. JJ champions his passion for animals by serving on the board of Red Dog Farm.

Forbes Best-In-State Wealth Advisors (2018 - 2023), created by SHOOK Research. No fees were paid to be considered or to hold out marketing materials. Not indicative of advisor's future performance. Your experience may vary.

, hs_object_source_label=IMPORT, url_slug=joseph-marus, lname=Marus, designations=[CEPA], hs_object_source_id=28461106, cepa_attendance_sheet_url=https://exit-planning-institute.org/hubfs/Certificates%20of%20Attendance/CEPA%20JANUARY%202021/EPI-CERTIFICATE%20OF%20ATTENDANCE-CFP-NASBA-MASTERclass-JANUARY-2021-Marus-Joseph.pdf, hs_created_by_user_id=44511833, hs_createdate=1663079394720, hs_was_imported=true, state=North Carolina, id=2835749556, advisor_type=Wealth Manager, designations__text_=CEPA, custom_page_title=Exit Planning Institute - Find a CEPA | Joseph Marus, email=joseph.marus@vincitawealth.com, associated_contact_record_id=2032457, website=https://www.vincitawealth.com, cepa_certificate_url=https://exit-planning-institute.org/hubfs/CEPA%20Certificates/CEPA%20JANUARY%202021/2591_Marus_CEPA-Certificate-2021-JAN-MC.pdf, is_editable=editable, url_slug_2=joseph-marus, impersonate_user_url=https://exit-planning-institute.org/member-detail/joseph-marus?impersonation=true, full_name=Joseph Marus, hs_lastmodifieddate=1745439797970, phone=(336) 202-2633, company_name=Vincita Investment Partners, hs_object_id=2835749556, name=JJ, associated_resources=0, hs_object_source=IMPORT, hs_object_source_user_id=44511833, postal_code=27408, hs_updated_by_user_id=9997091, status=Published}
  • Advisor Type: Wealth Manager
  • Website:
    https://www.vincitawealth.com
  • Phone: (336) 202-2633
  • City: Greensboro
  • State: North Carolina
  • Postal Code: 27408
  • Country: United States
  • Designations: CEPA
  • Markets Served:
  • Company Name: Vincita Investment Partners

JJ MARUS

Vincita Investment Partners
Issue One: The Annual Exit Magazine
Exit Planning Institute Image
Articles
Books/eBooks
PDF/Download
Whitepaper

Issue One: The Annual Exit Magazine

The Annual Exit is a valuable resource for professionals in the exit planni..
Know Your Gaps
Exit Planning Institute Image
Infographic

Know Your Gaps

Three numbers every business owner should know and manage to meet their goa..
Phase 1 Stage 1: The Value Maturity Index - Identifying Value
Exit Planning Institute Image

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

Materials to use within the Value Maturity Index: Identifying Value portion..
The Impact of Unplanned Consequences on Business Value Whitepaper
Exit Planning Institute Image
Whitepaper

The Impact of Unplanned Consequences on Business Value Whitepaper

Learn how professional advisors help mitigate the risks associates with the..
The Value Acceleration Methodology
Exit Planning Institute Image
Infographic
Securian Approved Content
UBS Approved Content
Merrill Approved Content
MassMutual Approved Content

The Value Acceleration Methodology

Download to utilize in your exit planning education or training with owners..
Top Questions To Ask Your Business Owner's Advisors
Exit Planning Institute Image
Whitepaper

Top Questions To Ask Your Business Owner's Advisors

A detailed list of questions to ask your business owner's advisors written ..
120-Day CEPA Playbook: Download the Playbook
Exit Planning Institute Image
PDF/Download

120-Day CEPA Playbook: Download the Playbook

For a new CEPA, following the 120-day CEPA Playbook will be a critical piec..
2022 Colorado State of Owner Readiness Quick Look Brochure
Exit Planning Institute Image
Brochure

2022 Colorado State of Owner Readiness Quick Look Brochure

Review the most notable statistics and findings from the 2022 Colorado Stat..
2022 Colorado State of Owner Readiness Report
Exit Planning Institute Image
PDF/Download
UBS Approved Content

2022 Colorado State of Owner Readiness Report

Download the 2022 Colorado State of Owner Readiness Report to see where Col..
2023 National State of Owner Readiness Report
Exit Planning Institute Image
PDF/Download

2023 National State of Owner Readiness Report

Download the 2023 National State of Owner Readiness Report to see where Uni..
2024 Webinar Series
Exit Planning Institute Image
Videos/Recordings

2024 Webinar Series

Join us as EPI interviews our 2024 speakers about their experiences.
2025 Webinar Series
Exit Planning Institute Image
Videos/Recordings

2025 Webinar Series

Join us as EPI interviews our 2025 speakers about their experiences.
5-4-3-2-1 Whitepaper
Exit Planning Institute Image

5-4-3-2-1 Whitepaper

This whitepaper takes the Value Acceleration Methodology and breaks it into..
5-4-3-2-1 Whitepaper
Exit Planning Institute Image
Whitepaper

5-4-3-2-1 Whitepaper

This whitepaper breaks the Value Acceleration Methodology into 5 easy conce..
A Look Inside The Unique World of - Value Creation Whitepaper
Exit Planning Institute Image
Whitepaper
PDF/Download

A Look Inside The Unique World of - Value Creation Whitepaper

EPI interviewed 13 Value Advisors within the Exit Planning Community to lea..
A Look Into Pressure Solutions Inc.: An Exit Planning Case Study
Exit Planning Institute Image
Case Study

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Download the sample case study to use with business owner clients or in wor..
Access My Courses
Exit Planning Institute Image
Courses

Access My Courses

Navigate to your purchased EPI Academy content.
Best-In-Class Whitepaper
Exit Planning Institute Image
PDF/Download
Whitepaper

Best-In-Class Whitepaper

At Exit Planning Institute® (EPI), being best-in-class is a deliberate choi..
Beyond CEPA Roadmap
Exit Planning Institute Image
PDF/Download
Infographic

Beyond CEPA Roadmap

The Beyond CEPA Roadmap is designed to provide Certified Exit PlanningAdvis..
Business Attractiveness Scorecard
Exit Planning Institute Image
PDF/Download

Business Attractiveness Scorecard

See how ready an owner is and what steps they should take first when prepar..
Case Study: A Framework To Build Value In Your Business
Exit Planning Institute Image
Case Study

Case Study: A Framework To Build Value In Your Business

A Case Study on how to apply the Value Acceleration Methodology in your bus..
Case Study: CEPA and CPAs
Exit Planning Institute Image
Case Study

Case Study: CEPA and CPAs

Learn how CEPA, Stacy Kuxhausen is utilizing her exit planning expertise in..
Case Study: CEPA and EOS
Exit Planning Institute Image
Case Study

Case Study: CEPA and EOS

Learn how CEPA, Renee Russo, is utilizing her exit planning expertise in he..
Case Study: CEPA and M&A
Exit Planning Institute Image
Case Study

Case Study: CEPA and M&A

Learn how CEPA, Rick Krebs, is utilizing his exit planning expertise in his..
Case Study: How to Strategically Build Transferrable Value
Exit Planning Institute Image
Case Study

Case Study: How to Strategically Build Transferrable Value

Learn how the Five Stages of Value Maturity impact the growth and ultimate ..
Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm
Exit Planning Institute Image
Case Study

Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

Learn how a CEPA with a national wealth management firm is utilizing their ..
Case Study: Human Capital, The Exit Planning Institute
Exit Planning Institute Image
Case Study

Case Study: Human Capital, The Exit Planning Institute

How Exit Planning Institute focused on improving their Human Capital.
Case Study: The Value of Transitioning a Business to its Employees
Exit Planning Institute Image

Case Study: The Value of Transitioning a Business to its Employees

Learn more about Happy Earth Cleaning’s transition from LLC to Co-operative..
Case Study: The Value of Transitioning a Business to its Employees
Exit Planning Institute Image
Case Study

Case Study: The Value of Transitioning a Business to its Employees

A case study to help owner's determine the best course of action for their ..
Case Study: Value Acceleration
Exit Planning Institute Image
Case Study
UBS Approved Content

Case Study: Value Acceleration

Learn more about value acceleration by downloading the case study which giv..
CEPA Development Scorecard
Exit Planning Institute Image
Infographic
PDF/Download

CEPA Development Scorecard

Track your progress and growth by completing the CEPA Development Scorecard..
CEPA: 2024 APR | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 APR | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 AUG | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 AUG | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 FEB | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 FEB | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 JAN | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 JAN | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 JUL | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 JUL | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 JUN | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 JUN | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 MAR | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 MAR | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 MAY | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 MAY | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 OCT | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 OCT | Online

View details and resources for your upcoming CEPA program.
CEPA: 2024 SEP | Online
Exit Planning Institute Image
Courses
Study Guide

CEPA: 2024 SEP | Online

View details and resources for your upcoming CEPA program.
Chapter Logos
Exit Planning Institute Image
Logos/Branding

Chapter Logos

Download your Chapter's logo to use in marketing or business development in..
Decentralizing the Business Owner
Exit Planning Institute Image
Infographic

Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..
Decentralizing the Business Owner
Exit Planning Institute Image
Infographic
UBS Approved Content

Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..
Email Marketing Templates
Exit Planning Institute Image
Template

Email Marketing Templates

Sample templated emails to begin to educate owners and advisors and build y..
EPI Chapter President Circle Meeting Notes
Exit Planning Institute Image
PDF/Download

EPI Chapter President Circle Meeting Notes

Meeting minutes from previous Chapter President Circle Meetings can be foun..
Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners
Exit Planning Institute Image
Case Study

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

When deciding to exit their business, an owner has several internal and ext..
First Steps
Exit Planning Institute Image

First Steps

The first steps after earning your CEPA designation.
Five Stages of Value Maturity Infographic
Exit Planning Institute Image
Infographic

Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity
Five Stages of Value Maturity Infographic
Exit Planning Institute Image
Infographic

Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity
From Successful to Significant
Exit Planning Institute Image
Whitepaper
UBS Approved Content

From Successful to Significant

The framework for a high value business transition.
From Successful to Significant Whitepaper
Exit Planning Institute Image
Merrill Approved Content

From Successful to Significant Whitepaper

Business, Personal, Financial: A Holistic Approach to High-Value Transition..
Infographic: Beyond CEPA Path
Exit Planning Institute Image
Infographic
PDF/Download

Infographic: Beyond CEPA Path

The Beyond CEPA Roadmap is designed to provide Certified Exit Planning Advi..
Infographic: Decentralizing the Business Owner
Exit Planning Institute Image
Infographic

Infographic: Decentralizing the Business Owner

See the importance of decentralizing the owner and ensuring the business ru..
Infographic: Five Stages of Value Maturity
Exit Planning Institute Image
Infographic

Infographic: Five Stages of Value Maturity

The Five Stages of Value Maturity impact the growth and ultimate sale of a ..
Infographic: The 5 D's
Exit Planning Institute Image
Infographic
Merrill Approved Content
MassMutual Approved Content

Infographic: The 5 D's

Educate an owner on the ways they may be forced out of their business due t..
Infographic: Who Has a Seat at the Table
Exit Planning Institute Image
Infographic

Infographic: Who Has a Seat at the Table

Understand the key members on your exit planning team and the roles they pl..
Issue One: The Annual Exit Magazine
Exit Planning Institute Image
Articles
Books/eBooks
PDF/Download
Whitepaper

Issue One: The Annual Exit Magazine

The Annual Exit is a valuable resource for professionals in the exit planni..
Know Your Gaps
Exit Planning Institute Image
Infographic

Know Your Gaps

Three numbers every business owner should know and manage to meet their goa..
Phase 1 Stage 1: The Value Maturity Index - Identifying Value
Exit Planning Institute Image

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

Materials to use within the Value Maturity Index: Identifying Value portion..
The Impact of Unplanned Consequences on Business Value Whitepaper
Exit Planning Institute Image
Whitepaper

The Impact of Unplanned Consequences on Business Value Whitepaper

Learn how professional advisors help mitigate the risks associates with the..
The Value Acceleration Methodology
Exit Planning Institute Image
Infographic
Securian Approved Content
UBS Approved Content
Merrill Approved Content
MassMutual Approved Content

The Value Acceleration Methodology

Download to utilize in your exit planning education or training with owners..
Top Questions To Ask Your Business Owner's Advisors
Exit Planning Institute Image
Whitepaper

Top Questions To Ask Your Business Owner's Advisors

A detailed list of questions to ask your business owner's advisors written ..
120-Day CEPA Playbook: Download the Playbook
Exit Planning Institute Image
PDF/Download

120-Day CEPA Playbook: Download the Playbook

For a new CEPA, following the 120-day CEPA Playbook will be a critical piec..
2022 Colorado State of Owner Readiness Quick Look Brochure
Exit Planning Institute Image
Brochure

2022 Colorado State of Owner Readiness Quick Look Brochure

Review the most notable statistics and findings from the 2022 Colorado Stat..
2022 Colorado State of Owner Readiness Report
Exit Planning Institute Image
PDF/Download
UBS Approved Content

2022 Colorado State of Owner Readiness Report

Download the 2022 Colorado State of Owner Readiness Report to see where Col..
2023 National State of Owner Readiness Report
Exit Planning Institute Image
PDF/Download

2023 National State of Owner Readiness Report

Download the 2023 National State of Owner Readiness Report to see where Uni..
2024 Webinar Series
Exit Planning Institute Image
Videos/Recordings

2024 Webinar Series

Join us as EPI interviews our 2024 speakers about their experiences.
2025 Webinar Series
Exit Planning Institute Image
Videos/Recordings

2025 Webinar Series

Join us as EPI interviews our 2025 speakers about their experiences.