RASHELLEE HERRERA
As a Certified Exit Planning Advisor (CEPA®), Rashellee Herrera is equipped with the training, skills, and tools needed to strengthen relationships with business owners and serve as their most trusted advisor.
Through the knowledge learned in the credentialing program, CEPAs® holistically plan for an owner’s life outside of their business while successfully building significant value in their organization prior to their exit. Not only will a CEPA® help you effectively transition your business, but will also advise you on personal and personal financial matters.
- Founded and scaled RNB Capital LLC into a multi-service advisory and assurance firm serving over 350 clients across emerging growth and middle-market businesses.
- Over 25 years of experience supporting organizations ranging from startups to Fortune 200 companies with billions in annual revenues.
- Assisted a company through the process of going public via a SPAC transaction, supporting financial reporting, audit readiness, and capital markets-related requirements.
- Specialized in helping founder-led and capital-raising companies strengthen financial reporting, operational scalability, governance, and risk management.
- Built expertise in Regulation Crowdfunding and Regulation A+ engagements, helping companies become audit-ready and investor-ready.
- Developed advisory methodologies focused on business value growth, operational resilience, internal controls, and transferable business systems.
- Holds multiple professional credentials across accounting, audit, fraud examination, technology risk, and enterprise risk management disciplines.
- Passionate about helping entrepreneurs build businesses that are scalable, sustainable, and positioned for long-term value creation and successful exits.
Rashellee Herrera is the Founder and Managing Partner of RNB Capital LLC, a growth and risk advisory firm focused on helping founder-led and emerging growth companies strengthen financial, operational, and strategic value.
With more than 25 years of experience, Rashellee has worked with organizations ranging from startups to Fortune 200 companies, providing expertise in financial audits, risk management, internal controls, operational assessments, and business advisory services. Her experience includes supporting companies through capital raises, investor readiness initiatives, and public-market transactions, including participation in a company’s successful SPAC-related path to becoming publicly traded.
She specializes in helping businesses navigate growth, improve profitability, strengthen operational infrastructure, and become more scalable, transferable, and audit-ready. Rashellee’s approach combines financial insight with operational and risk-based thinking to help business owners build stronger companies positioned for long-term value creation and successful transitions.
Rashellee holds multiple professional designations, including CPA, CEPA, CISA, CIA, CFE, and cCAE, and is passionate about helping entrepreneurs create businesses that are resilient, sustainable, and prepared for future growth and exit opportunities.
, associated_contact_record_id=196222837323, website=https://rnbcapitalcpas.com/, contact_is_part_of_listsegment_cepa_connect_access=true, cepa_connect_profile_created=1778597794480, markets_served=-Startups & Emerging Growth Companies, Founder-Led Businesses, Technology & SaaS, Manufacturing & Distribution, Construction & Contractors, Professional Services, E-commerce & Consumer Products, Capital Raise & IPO/OTC Companies, Small to Mid-Sized Businesses, Privately Held Companies, notable_achievements=- Founded and scaled RNB Capital LLC into a multi-service advisory and assurance firm serving over 350 clients across emerging growth and middle-market businesses.
- Over 25 years of experience supporting organizations ranging from startups to Fortune 200 companies with billions in annual revenues.
- Assisted a company through the process of going public via a SPAC transaction, supporting financial reporting, audit readiness, and capital markets-related requirements.
- Specialized in helping founder-led and capital-raising companies strengthen financial reporting, operational scalability, governance, and risk management.
- Built expertise in Regulation Crowdfunding and Regulation A+ engagements, helping companies become audit-ready and investor-ready.
- Developed advisory methodologies focused on business value growth, operational resilience, internal controls, and transferable business systems.
- Holds multiple professional credentials across accounting, audit, fraud examination, technology risk, and enterprise risk management disciplines.
- Passionate about helping entrepreneurs build businesses that are scalable, sustainable, and positioned for long-term value creation and successful exits.
Rashellee Herrera is the Founder and Managing Partner of RNB Capital LLC, a growth and risk advisory firm focused on helping founder-led and emerging growth companies strengthen financial, operational, and strategic value.
With more than 25 years of experience, Rashellee has worked with organizations ranging from startups to Fortune 200 companies, providing expertise in financial audits, risk management, internal controls, operational assessments, and business advisory services. Her experience includes supporting companies through capital raises, investor readiness initiatives, and public-market transactions, including participation in a company’s successful SPAC-related path to becoming publicly traded.
She specializes in helping businesses navigate growth, improve profitability, strengthen operational infrastructure, and become more scalable, transferable, and audit-ready. Rashellee’s approach combines financial insight with operational and risk-based thinking to help business owners build stronger companies positioned for long-term value creation and successful transitions.
Rashellee holds multiple professional designations, including CPA, CEPA, CISA, CIA, CFE, and cCAE, and is passionate about helping entrepreneurs create businesses that are resilient, sustainable, and prepared for future growth and exit opportunities.
, linked_in=https://www.linkedin.com/in/rashellee/, company_name=RNB Capital Accounting & Advisory LLC, name=Rashellee, hs_object_id=54490336941, associated_resources=0, hs_object_source=AUTOMATION_PLATFORM, postal_code=34736, username=rashelleeherrerarnbcapitalcpas, status=Published, hs_updated_by_user_id=61653037}- Advisor Type: CPA / Accountant
- Website:
https://rnbcapitalcpas.com/ - Phone: 352-744-5475
- City: Groveland
- State: Florida
- Postal Code: 34736
- Country: United States
- Designations: CPA – Certified Public Accountant, CISA – Certified Information Systems Auditor, CIA – Certified Internal Auditor, CFE – Certified Fraud Examiner, cCAE – Certified Chief Audit Executive, CEPA – Certified Exit Planning Advisor
- Markets Served: -Startups & Emerging Growth Companies, Founder-Led Businesses, Technology & SaaS, Manufacturing & Distribution, Construction & Contractors, Professional Services, E-commerce & Consumer Products, Capital Raise & IPO/OTC Companies, Small to Mid-Sized Businesses, Privately Held Companies
- Company Name: RNB Capital Accounting & Advisory LLC
- LinkedIn:
https://www.linkedin.com/in/rashellee/
RASHELLEE HERRERA

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