THE VALUE ACCELERATION METHODOLOGY PART 2: DISCOVER GATE
Join us as we continue our 4-part journey through the Exit Planning Institute’s proven process, The Value Acceleration Methodology. In part 2, we will continue our deep dive into the methodology, key concepts to be understood by owners and their advisors, and how to increase the value of a business. In part 2 of our 4-part introductory series, join us as we explore the Discover Gate, identifying value drivers, and how to set priorities for increasing business value and readiness for all three legs of the owner stool. We will cover how you can help your clients get a good start towards their goals. After this session, attendees will be better equipped to help business owners understand their business’ attractiveness and readiness, as well as personal readiness, and build prioritized action plans.
Panel discussion begins at 4:10 pm
Networking to follow at 5:10 pm
Learning Objectives:
- What is Value Acceleration
- Understanding the Discover gate
- Triggering Event Engagement aka Value / Readiness Assessment
- Setting Priorities for the Owner
- How Your Practice Fits into the Process
About the Speakers:
Hear from industry experts, Lou Colella, CPA/PFS, CFP®, CEPA™, Managing Director, Business Growth and Transitions Team, JFS Wealth Advisors, Dan Zugell, Senior VP, ChFC®, AEP®, Business Transition Advisors, Wiley Runnestrand, Managing Partner / Vice-President, Sapientia Ventures / GreenBoard IT, and moderator Vern Richberg, Director / Certified Business Advisor
Event Location
Event Details
Who Should Attend?
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Business Owners & Their Trusted Advisors
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Business Owners
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Other Business Professionals
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Business Consultants
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Professional Advisors
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Members of Family Business Boards
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Private Business Owners
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTERS
Meet Louis Colella:
Joining the JFS team in early 2015, Lou brings over 38 years of experience helping entrepreneurs and business owners increase and manage their wealth, both in their businesses and in their other portfolios. Lou possesses extensive knowledge of investment management, wealth and estate planning, and small business consulting, especially in the business growth and transitions/exit planning areas.
In addition to holding CPA/PFS and CFP® credentials, Lou holds the Certified Exit Planning Advisor (CEPA) designation from the Exit Planning Institute, designed specifically for business advisors who work closely with owners of privately held companies in the areas of growing and managing business value, and planning transitions and monetizing events. CEPAs help business owners understand the current and future value of their business, both tangible and intangible, and which exit options best align with their business, personal and financial goals. The CEPA program is a widely accepted and endorsed professional exit planning program administered through the Exit Planning Institute.
A 1985 graduate of Youngstown State University, Lou earned a bachelor’s degree in Accounting and earned his CERTIFIED PUBLIC ACCOUNTANT certification and Personal Financial Planning Specialist designation through the American Institute of Certified Public Accountants. In addition, he has earned, the CERTIFIED FINANCIAL PLANNER™ certification.
Prior to joining JFS, Lou launched and led a family office in Akron, OH, worked in the CPA / public accounting industry and held senior financial management positions with several private firms.
In his free time, you might find Lou in the outdoors, fishing, golfing, hiking in nature, or spending time with family and friends.
Meet Dan Zugell, ChFC, AEP:
Wiley Runnestrand, Managing Partner / Vice-President, Sapientia Ventures / GreenBoard IT
The expectations for engagement in the 21st century are high; constituents want a curated experience that demonstrates we are invested in them. Technology and sound strategy unlock that experience. I have built my career by understanding data, process and digital trends. My passion lies in enhancing our constituency’s experience while driving actionable insights.
Meet Vern
Certified Business Advisor, Board Member
A skilled manager and trainer. Former military, adaptable, quickly adjusts to steep learning curves. Core competencies: proven leadership, coaching, supervision, public speaking, and network organizing. Talented professional with a diverse occupational suite of experiences.
With years of expertise in financial markets as a financial advisor and the business world, Vern brings a wealth of knowledge and success stories to the table. Most recently, he's served as an experienced certified business advisor, regional business incubator director, consultant, and entrepreneurial mindset learning facilitator, he has dedicated much of his career to supporting minority, women, and veteran-owned startups and small businesses.
His extensive experience in providing startup assistance and owner support has helped numerous entrepreneurs turn their ideas into thriving ventures. From guiding through business plans to offering strategic advice, Vern is a skilled and trusted partner in the journey toward success.
Beyond his role as a business advisor, Vern is also the founder and owner of a digital technology company. This venture offers managed digital agency services, ensuring businesses stay ahead in the ever-evolving digital landscape.
Broad proficiencies in adult classroom education in the area of financial capability training in community-based organizations and mixed-income housing environments and the use of technology and internet-based e-learning methods. Experienced in community engagement and learning presentation. Has client-facing consultative sales and workforce development experience. CBA® is a graduate-level certification program, implemented by graduate-level professors using graduate school standards in both course development and grading. The certification provides assurance to clients that CBA® graduates have the business skills, competency and knowledge to effectively counsel, guide and inform entrepreneurs.