THE BUSINESS OF DELIVERING HARD TRUTH: GETTING PAST DEFENSES TO HELP NECESSARY MESSAGES LAND WELL

You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.

Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.

You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.

One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.

Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.

Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.

Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.

One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.

Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.

Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.

One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.

More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.

Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.