After 60 years of prohibition, the new SEC Marketing Rule finally permits financial advisors to join other trust-based professionals like doctors and lawyers where client testimonials and online reviews are a powerful marketing tool to grow their business.
For financial advisors interested in attracting more business owners to their practice, testimonials from current clients will accelerate the trust building process, drive a higher prospect conversion rate, and create a strategic advantage that compounds over time.
But the SEC requires financial advisors tread carefully when requesting and promoting online reviews, by following prescriptive regulatory guidance spelled out in their 400-page Marketing Rule.
In this session, we’ll review the role and importance of testimonials and online reviews in other trust-based professions, followed by a discussion of the SEC Marketing Rule and key highlights.
We’ll then discuss how financial advisors and wealth managers can get started with testimonials to grow their business effectively and compliantly.
Learning Objectives:
- Why online reviews matter; Industry assessment.
- The SEC Marketing Rule and their about-face.
- Why review sites like Google and Yelp are problematic.
- How to grow your advisory business with online reviews.
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Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Meet Brian Thorp:
Brian Thorp is the Founder and CEO of Wealthtender, an online marketplace connecting individuals and business owners with financial advisors who specialize in areas most important to their unique needs. Wealthtender is also the industry’s first financial advisor online review platform compliant with the new SEC Marketing Rule.
Prior to Wealthtender, Brian was the Head of Financial Advisor Platforms at Invesco and served in multiple senior roles during his 22-year tenure.
Brian is also an active angel investor who enjoys working with entrepreneurs to help them grow.
