Intellectual Property (IP) can create tremendous leverage for a business owner, both for profitably operating the business and when preparing to exit. When used strategically - patents, trademarks, copyrights, and trade secrets - are assets that help to solidify the differentiation and value proposition of a business, and position it as best in class. Since IP is often misunderstood by business owners and consultants alike, it is often underutilized or neglected by business owners and not given enough attention during value acceleration. As an exit planning advisor, being aware of IP opportunities can provide some immediate action steps and quick wins when de-risking. In this interactive discussion, we will discuss action steps to have a significant impact on your client’s exit valuation by creating good IP strategy.
Learning Objectives
- Recognizing the 8 common blindspots that that business owners have around their IP
- Understanding the timing and deadlines for protecting IP
- Knowing the critical questions you need to ask your clients to discover IP risk and opportunities now, instead of having them discovered later during due diligence
- Understanding the factors that affect I.P. valuation
Event Details
Who Should Attend?
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Business Consultants
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Rich Goldstein works with entrepreneurs to help them increase the value of their businesses, by protecting their ideas, products, and brands with patents and trademarks. He works with financial advisors, M&A advisors, and fellow CEPAs in the exit planning community to help maximize valuation through good IP strategy.
Over the past 30 years he has obtained more than 2,000 patents for his clients.
Rich is host of the “Innovations and Breakthroughs” podcast and author of the “ABA Consumer Guide to Obtaining a Patent”, published by the American Bar Association.