Join Capitaliz President, Jared Johnson, on Thursday, February 20, 2025, for an insightful webinar focused on navigating the Discover Gate within the Value Acceleration Methodology. This session will explore the essential components that advisors need to understand to effectively engage clients and secure planning engagements. Jared will share conversation and client engagement strategies that leverage your transferable skills and exit planning knowledge. Participants will learn how to effectively identify triggering events, conduct business valuations, perform planning assessments, and create prioritized action plans. Additionally, Jared will illustrate how the Capitaliz platform aligns seamlessly with the Value Acceleration Methodology, providing actionable strategies that can make an immediate impact on your planning practice.
Learning Objectives:
1. Master the Discover Gate Elements: Understand the critical components of the Discover Gate, including triggering events, business valuations, planning assessments, and action plans.
2. Enhance Client Engagement: Learn effective conversation techniques to engage clients and win planning engagements, utilizing your existing knowledge and transferable skills.
3. Integrate Capitaliz with Value Acceleration: Discover how to leverage the Capitaliz platform in conjunction with the Value Acceleration Methodology to streamline your exit planning processes.
4. Implement Actionable Strategies: Gain insights into actionable strategies that can be immediately applied in your planning practice to drive results.
5. Build a Comprehensive Planning Approach: Explore how to create a prioritized action plan that addresses client needs and enhances overall service delivery in exit planning.
Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Private Business Owners
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Members of Family Business Boards
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Professional Advisors
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Business Consultants
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Other Business Professionals
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Business Owners
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Business Owners & Their Trusted Advisors
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Jared Johnson joined Capitaliz in February 2024 as the President of North America, bringing a wealth of experience in exit and succession planning and executive leadership. Prior to joining Capitaliz, Jared served as CEO of the Business Enterprise Institute (BEI), where he built resources and tools for advisors, increased membership, and expanded advocacy for exit planning. During his tenure, Johnson successfully transformed BEI into a premier content and resource hub, catering to advisors and exit planners in the United States and Canada. Before joining BEI, Jared held strategic roles at Convergys, Citibank, and AOL.