In this session, we will go over some best practices on LinkedIn and how to get the best out of it. Profile Optimization We will begin by optimizing an individual’s LinkedIn profile. We look at a few areas during optimization: Banner, Profile Picture, Tagline, About Section, Services, Work History, and Education. We help brand each area to best project a good presence on LinkedIn. LinkedIn Sales Navigator We then focus on leveraging ICP (ideal customer profile) audience creation best practices using Sales Navigator. We will walk through how to build relevant lists. LinkedIn Group Messaging Afterwards, we showcase best practices on how to message people that are part of a group and how to find the most relevant groups on LinkedIn. Direct Messaging Best Practices Lastly, we focus on how to craft the best message to get a prospect to respond to book a meeting. When you send a connection request, add a note and personalize based on school, location, work history, mutual group, mutual contract, and more.
Learning Objectives:
1. LI Profile Optimization
2. LinkedIn Sales Navigator
3. LinkedIn Groups
4. Direct Messaging
Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Private Business Owners
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Members of Family Business Boards
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Professional Advisors
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Business Consultants
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Other Business Professionals
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Business Owners
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Business Owners & Their Trusted Advisors
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Greg is a 3x founder who's successfully sold 3 businesses(staffing, SaaS, and accelerator). After getting Leadly acquired by Blue Craze Media in 2023, Greg joined the Blue Craze team as a partner focused on LinkedIn growth initiatives. He specializes in LinkedIn sales and marketing automations helping B2B companies achieve growth through Marketing Qualified Leads in Life Sciences and Professional Services.