Unplanned for, unforeseen events happen all the time. Business owners can’t always predict, but they can prepare. This session will discuss core business continuity strategies (buy-sell, key person, and estate equalization) and their role in protecting the business, and the owner, from events that can often mean the end of the business. We will also discuss the appropriate funding mechanisms for these strategies, specifically the uses of life insurance and why owners should consider it versus borrowing or using cash flow, so that the business can continue successfully, unencumbered by events that are often out of the owner’s control. Finally, we will discuss the potential impacts of not planning and the consequences to the business and the owner’s heirs and partners if left unaddressed.
Learning Objectives:
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Introduce core business continuity strategies
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Discuss the importance of funding these agreements appropriately
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Coordinating the protection strategies with the goals of the business and the owner in mind
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Illustrate the impacts of not planning
Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Private Business Owners
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Members of Family Business Boards
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Professional Advisors
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Business Consultants
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Other Business Professionals
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Business Owners
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Business Owners & Their Trusted Advisors
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Brian A. Trzcinski has spent his entire career as a sales and marketing professional in the financial services industry. He has been with MassMutual since 2006, currently serving as its Director of Business Market Development. In his current role, Brian is responsible for all training and marketing programs aimed at assisting the business owner marketplace, including research, educational content, strategic partnerships and sales tool development. He is also the host of MassMutual's Real Business podcast, which educates business owners on how to protect, grow and transition their businesses. Prior to joining MassMutual, Brian was with MetLife as a Marketing Manager in its life insurance product, financial planning, and broker/dealer organizations. Brian is recognized as a Certified Exit Planning Advisor (CEPA) from the Exit Planning Institute. He holds a Master’s degree from Emerson College in Writing and Publishing and a Bachelors degree in Communication and Journalism from Stonehill College.