Business owners are unique in they face a number of issues non business owners don’t. Businesses have to plan for the loss of key employees and/or a business partner/s. Well before a planned sale owners should have a plan to keep the employees onboard, post-sale, in order to maximize the sale price. Additionally, there is the estate plan for the owners, post-sale. Pre-sale we have a potential liquidity problem and post-sale can look very different. With the correct planning all these issues can be solved.
Learning Objectives:
- Insurance of integral in the proper planning for all phases of a business owner's life:
- Planning for a loss (Owner, partner, key-person)
- Planning for an exit (Positing for the highest value)
- Needs for life insurance from the buyer's perspective
- What can go wrong?
- Planning post sale (Estate issue)
About the Presenters:
Hear from industry Nicole Rex, CEO Watermark Life and Robert Kulle, CEO Heritage Capital Strategies.
Thank you to our Sponsors








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Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Private Business Owners
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Members of Family Business Boards
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Professional Advisors
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Business Consultants
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Other Business Professionals
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Business Owners
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
Meet Robert C. Kulle Jr.:
Robert grew up in Endicott, New York and was drafted out of college by the Cleveland Indians. Following his professional baseball career Robert went to graduate school where he became certified to teach mathematics grades 7-12. In 1998, Robert decided to leave his teaching position in Syracuse, New York and move to Dallas, TX where he pursued an opportunity in financial services. After meeting his wife Stephanie they moved to California in 2004 where he founded Heritage Capital Strategies, Inc. (HCS).
HCS specializes in life insurance solutions for business owners, affluent families, executives, and family offices. Robert has taken his experience as a former professional baseball player, and high-school math teacher, to differentiate HCS in the life insurance marketplace. He built HCS to utilize his mathematical and educational background to help clients and their professional advisors identify the best life insurance products and funding options for their planning objectives.
Robert, Stephanie, and their two children reside in Newbury Park, CA. They support their community through various school, sports, and philanthropic endeavors. As a former professional athlete Robert loves youth sports and volunteers to coach softball, baseball, and basketball. The family are active members of Sherwood Country Club in Westlake Village.
Meet Nicole Rex:
Nicole Rex is the Founder and CEO of Watermark Insurance Services, Inc. located in Westlake Village, CA.
Watermark Insurance Services caters to the upscale advisor utilizing our unique talents and experiences within the life insurance, annuity, disability and long term care transaction. We specialize in point-of-sale support, advanced marketing, and creative estate and business planning techniques. Our concierge level of service includes carrier and product expertise, underwriting negotiation and complete back office processing. Our ideologies complemented with sales support, underwriting services and our core values will best prepare our advisors for the everyday needs of their clients.