EXIT PLANNING CASE STUDY: OPENING CONVERSATIONS WITH BUSINESS OWNERS
How do you approach an owner to provide them their exit options? Most owners are unfamiliar with the language and process behind exit planning. When working with an owner during what is likely the largest financial transaction of their life, understanding how to effectively communicate is crucial.
In this session, you will work through a hands-on case study to develop your conversation skills. Through this case study, you will collaborate with an interdisciplinary team of advisors to gain experience you can directly apply to your practice.
- Illustrate how to approach an owner to begin an exit planning conversation
- Dissect empowering conversations with owners
- Learn how to slow down to ask beneficial questions
- Understand an owner’s baseline knowledge about exit planning
About the Presenters:
Learn from industry experts Mark C. Hegstrom, Managing Partner, Business Owner Succession Strategies (BOSS) and Todd Krough, Senior Wealth Management Advisor.
Thank you to our Sponsors
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
Meet Mark Hegstrom:
Mark Hegstrom is a Certified Exit Planning Advisor with Business Owner Succession Strategies (BOSS) and a managing partner at Waterfront Financial Group LLC.
Mark helps business owners to plan for what may be their single largest lifetime transaction: the transfer of their business to transition into retirement. He helps business owners to assess personal preparedness, financial readiness to exit, and business attractiveness. With this information, he creates written & actionable Exit Plans.
Mark is an avid golfer and a lifetime Rotarian. He is currently serving as President of the Exit Planning Institute Twin Cities Chapter. He has given thousands of presentations and is a dynamic and enthusiastic speaker.
Meet Todd Krough:
“My maternal grandfather encouraged me to be a saver and introduced me to the markets. He retired as a principal of a high school, yet through his investing was able to donate seven figures to Gustavus Adolphus College, my alma mater. His lesson of saving and investing was foundational for me, resulting in financial success for me and now for my clients.
I have been fortunate to work for some of the largest financial companies in the world, and now have the privilege of working as part of a boutique, independent and fee-based firm that is structurally aligned with our clients. My goal is to guide clients to the best possible outcomes that fit their specific situation, entirely personalized for them. Clients first, always.”
Todd joined the firm in 2017 with 30 years of advisory expertise in the industry. His alma mater is Gustavus Adolphus College where he earned a bachelor’s degree in Business Administration.
Todd is an active member with the Twin Cities Exit Planning Institute, a forum of business transition experts, and holds the Certified Exit Planning Advisor (CEPA) designation, a nationally-recognized professional achievement. Todd has worked with several large financial institutions. He serves as a board member for the Gustavus Alumni Association and is a current member, as well as past board member, of the Minneapolis Rotary.
Todd lives in Plymouth with his wife, Liz, has three grown children and one grandchild. His interests include playing golf, hockey, and traveling with his family.