How do you approach an owner to provide them their exit options? Most owners are unfamiliar with the language and process behind exit planning. When working with an owner during what is likely the largest financial transaction of their life, understanding how to effectively communicate is crucial.
In this session, you will work through a hands-on case study to develop your conversation skills. Through this case study, you will collaborate with an interdisciplinary team of advisors to gain experience you can directly apply to your practice.
Learning Objectives:
- Illustrate how to approach an owner to begin an exit planning conversation
- Dissect empowering conversations with owners
- Learn to slow down to ask beneficial questions
- Understand an owner’s baseline knowledge about exit planning
About the Presenters:
Learn from industry experts Vincent Mastrovito, CVGA, CEPA, President & Founder, Prometis Partners, Founder of the EPI West Michigan Chapter and Scott Cousino, CFP, CEPA, President & Founder, Legacy Capital Planners LLC, President of the EPI West Michigan Chapter.
Thank you to our Sponsors
Event Details
Who Should Attend?
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Private Business Owners
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Members of Family Business Boards
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Professional Advisors
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Other Business Professionals
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Business Consultants
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Business Owners
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTERS
As a certified exit planning advisor, Vincent is not just a founder and president of Prometis Partners, but a dedicated partner in your success. His career began in 1989 and has been focused on providing wealth management services to businesses and individuals. After two successful decades with Lincoln Financial Group, Vincent's confidence in his experience led him to sell his shares and build his firm, Prometis Partners. His true passion lies in working closely with business owners on exit planning strategies, a testament to his dedication to your success. He brings his extensive experience and enthusiasm for finding solutions to each new challenge, ensuring that your exit planning journey is guided by the best in the field.
Vincent's commitment to continuous learning and professional development is not just a testament to his dedication, but a reflection of his commitment to delivering optimal solutions to business owners. This commitment is evident in his extensive list of certifications and designations. He has successfully completed advanced education through the Exit Planning Institute, Value Builder program, Pinnacle Equity Solutions, and the Business Enterprise Institute and Institute for Success. These courses have equipped him with the knowledge and skills to help business owners increase the value of their business and successfully transition out. Vincent is a Certified Business Exit Consultant (CBEC®), Certified Exit Planning Advisor (CEPA®), CVGA® Certified Value Growth Advisor, and a Certified DISC+ Coach (CDVC®). These designations reflect his educational background, leadership skills, and strong commitment to delivering optimal solutions to business owners.
Vincent's true gift lies in his ability to motivate and guide, providing his clients with the necessary long-term impetus to reach their goals. Vincent’s process is not just a plan, but a well-thought-out and properly executed strategy that considers all factors, all interested parties, and the personal goals of the owners. This strategy is designed to accommodate the business, its shareholders, and potential buyers, providing reassurance and support throughout the transition process. He has been an active member of the Exit Planning Institute (EPI) since 2012 and has subsequently been inducted into the circle of excellence. The EPI provides comprehensive practice development tools, education, and ongoing support networks to business owner advisors. Vincent is also the founding president of the EPI West Michigan Chapter which provides education to professionals and business owners on value acceleration and transition planning, further demonstrating his commitment to supporting and guiding others.
Additionally, Vincent shares his experience and positive outlook with others as a national speaker on exit planning. He also leads round-table discussion groups with business owners to explore the issues that they face selling or transferring their companies and to determine how to best approach their individual situations. He is adept at motivating a team or organization to work together to meet group goals and works well under pressure and with time constraints.
Meet Scott Cousino, CFP, CEPA:
Scott Cousino is the founder and president of Legacy Capital Planners, LLC, an independent financial services firm based in Grand Rapids, MI. Scott’s passion is advocating for people who embrace personal and business financial plans as tools to positively impact their lives, the lives of their family and stakeholders, and their community as a whole. He believes that living with purpose is the best way to leave a legacy, and purposeful planning supports purposeful living.
Scott began his career in financial planning in 2005. Prior to that, he was a Program Manager in the automotive industry successfully managing a wide range of OEM programs. His experience in automotive laid a solid foundation for a process-oriented wealth management approach that he has been able to successfully integrate in service to his clients from all walks of life. Achieving the CERTIFIED FINANCIAL PLANNERTM certification in 2013 has further empowered Scott to deliver a comprehensive approach to financial planning and wealth management.
Scott holds a Bachelor of Science degree from the College of Engineering and Applied Sciences and Haworth College of Business at Western Michigan University and completed his CERTIFIED FINANCIAL PLANNERTM coursework through Boston University. In addition to being a CFP® professional, Scott holds multiple security and insurance licenses.
In his free time, Scott can be found with his wife of over 20 years raising their three active kids. Scott serves on local non-profit boards and their finance or administrative committees, and his family is actively involved in their local faith community.
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