
ASH PLAYSTED
Ash Playsted is a highly respected leader and seasoned expert in the Australian Mortgage and Finance industry, bringing over 40 years of deep, hands-on experience. As the General Manager of Broker Performance at Recludo Group, Ash plays a pivotal role in collaborating with national member businesses. His focus is on delivering the resources, support, and best-practice insights necessary to drive accelerated business value creation for all stakeholders.
Throughout his extensive career, Ash has worn nearly every hat in the mortgage industry. He has personally settled thousands of loans, hired and mentored dozens of brokers, established significant referral partnerships, and successfully built, scaled, and exited multiple award-winning mortgage businesses. His leadership and strategic guidance have helped countless brokers achieve outstanding professional success, making him a sought-after mentor and coach within the industry.
Ash’s expertise extends beyond operational excellence—he is a fully credentialed Certified Exit Planning Advisor (CEPA™). In this capacity, he works closely with mortgage broking business owners to develop tailored succession and exit strategies. His bespoke planning approach is designed to unlock the full value of a business while aligning the owner’s personal and financial goals with a clear and structured exit pathway.
With his combination of practical experience, leadership insight, and specialized credentials, Ash is uniquely positioned to help mortgage businesses thrive, scale, and transition successfully. His passion for helping business owners create meaningful, long-term value makes him a trusted voice and influential figure in the mortgage broking landscape.
Ash Playsted is a highly respected leader and seasoned expert in the Australian Mortgage and Finance industry, bringing over 40 years of deep, hands-on experience. As the General Manager of Broker Performance at Recludo Group, Ash plays a pivotal role in collaborating with national member businesses. His focus is on delivering the resources, support, and best-practice insights necessary to drive accelerated business value creation for all stakeholders.
Throughout his extensive career, Ash has worn nearly every hat in the mortgage industry. He has personally settled thousands of loans, hired and mentored dozens of brokers, established significant referral partnerships, and successfully built, scaled, and exited multiple award-winning mortgage businesses. His leadership and strategic guidance have helped countless brokers achieve outstanding professional success, making him a sought-after mentor and coach within the industry.
Ash’s expertise extends beyond operational excellence—he is a fully credentialed Certified Exit Planning Advisor (CEPA™). In this capacity, he works closely with mortgage broking business owners to develop tailored succession and exit strategies. His bespoke planning approach is designed to unlock the full value of a business while aligning the owner’s personal and financial goals with a clear and structured exit pathway.
With his combination of practical experience, leadership insight, and specialized credentials, Ash is uniquely positioned to help mortgage businesses thrive, scale, and transition successfully. His passion for helping business owners create meaningful, long-term value makes him a trusted voice and influential figure in the mortgage broking landscape.
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- Website:
https://www.recludo.com.au - Phone: +61419808885
- City: Sydney
- State: Victoria
- Postal Code: 2000
- Country: Australia
- Designations: CEPA
- Markets Served: Mortgage and Finance Broking
- Company Name: Recludo Group
ASH PLAYSTED

Issue One: The Annual Exit Magazine

Know Your Gaps

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology
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Top Questions To Ask Your Business Owner's Advisors

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report
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2024 Webinar Series

2025 Webinar Series

5-4-3-2-1 Whitepaper

5-4-3-2-1 Whitepaper

A Look Inside The Unique World of - Value Creation Whitepaper

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Access My Courses

Best-In-Class Whitepaper

Beyond CEPA Roadmap

Business Attractiveness Scorecard

Case Study: A Framework To Build Value In Your Business

Case Study: CEPA and CPAs

Case Study: CEPA and EOS

Case Study: CEPA and M&A

Case Study: How to Strategically Build Transferrable Value

Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

Case Study: Human Capital, The Exit Planning Institute

Case Study: The Value of Transitioning a Business to its Employees

Case Study: The Value of Transitioning a Business to its Employees

Case Study: Value Acceleration

CEPA Development Scorecard

CEPA: 2024 APR | Online

CEPA: 2024 AUG | Online

CEPA: 2024 FEB | Online

CEPA: 2024 JAN | Online

CEPA: 2024 JUL | Online

CEPA: 2024 JUN | Online

CEPA: 2024 MAR | Online

CEPA: 2024 MAY | Online

CEPA: 2024 OCT | Online

CEPA: 2024 SEP | Online

Chapter Logos

Decentralizing the Business Owner

Decentralizing the Business Owner

Email Marketing Templates

EPI Chapter President Circle Meeting Notes

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

First Steps

Five Stages of Value Maturity Infographic

Five Stages of Value Maturity Infographic

From Successful to Significant

From Successful to Significant Whitepaper

Infographic: Beyond CEPA Path

Infographic: Decentralizing the Business Owner

Infographic: Five Stages of Value Maturity

Infographic: The 5 D's

Infographic: Who Has a Seat at the Table

Issue One: The Annual Exit Magazine

Know Your Gaps

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology
.png)
Top Questions To Ask Your Business Owner's Advisors

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report
.png)
2024 Webinar Series
