
LAURA RUSSELL-JONES
Laura Russell-Jones is a Senior Financial Advisor at Morgan Stanley. For over 15 years, she has focused on women investors, business owners, high-net individuals and their families to stay on course with their financial planning and investment strategy. She is particularly focused on tax-efficient investments, income-generating investments, alternative investments (within public and private markets), and risk management. As a "Certified Exit Planning Advisor "(CEPA), she works with business owners contemplating the sale of their business to better understand their exit options and how to enhance the value of their business and wealth. She works closely with other key advisors (tax, estate attorneys, CPA, M&A investment) to provide strategic financial and investment advice. As an "Investing with Impact Director", she also focuses on aligning clients' goals with their investments that have a positive environmental and social impact. (i.e.: fossil-free, energy efficient, diversity/equality/inclusion, etc.) Many clients have sustainable, B-corp businesses, while others want to be more intentional with their wealth.
Prior to becoming a Wealth Manager, she worked with a Mergers and Acquisitions investment banking firm. She is a former business owner. She currently serves on the California Board of the National Association of Women Business Owners (NAWBO-California) and was President of the San Francisco Bay Area Chapter. (NAWBO-SFBA) She is a member of the Women Presidents Organization (WPO).
Laura Russell-Jones is a Senior Financial Advisor at Morgan Stanley. For over 15 years, she has focused on women investors, business owners, high-net individuals and their families to stay on course with their financial planning and investment strategy. She is particularly focused on tax-efficient investments, income-generating investments, alternative investments (within public and private markets), and risk management. As a "Certified Exit Planning Advisor "(CEPA), she works with business owners contemplating the sale of their business to better understand their exit options and how to enhance the value of their business and wealth. She works closely with other key advisors (tax, estate attorneys, CPA, M&A investment) to provide strategic financial and investment advice. As an "Investing with Impact Director", she also focuses on aligning clients' goals with their investments that have a positive environmental and social impact. (i.e.: fossil-free, energy efficient, diversity/equality/inclusion, etc.) Many clients have sustainable, B-corp businesses, while others want to be more intentional with their wealth.
Prior to becoming a Wealth Manager, she worked with a Mergers and Acquisitions investment banking firm. She is a former business owner. She currently serves on the California Board of the National Association of Women Business Owners (NAWBO-California) and was President of the San Francisco Bay Area Chapter. (NAWBO-SFBA) She is a member of the Women Presidents Organization (WPO).
, hs_object_source_label=IMPORT, url_slug=laura-russell-jones, lname=Russell-Jones, designations=[CEPA], hs_object_source_id=28461106, cepa_attendance_sheet_url=https://exit-planning-institute.org/hubfs/Certificates%20of%20Attendance/CEPA%20MARCH%202021/2021-MARCH-MASTERCLASS-CERTIFICATE%20OF%20ATTENDANCE-Laura-Russell-Jones.pdf, hs_created_by_user_id=44511833, hs_createdate=1663079394728, hs_was_imported=true, state=California, id=2835783218, advisor_type=Financial Advisor, designations__text_=CEPA, custom_page_title=Exit Planning Institute - Find a CEPA | Laura Russell-Jones, email=laura.russell-jones@morganstanley.com, associated_contact_record_id=4757901, website=https://advisor.morganstanley.com/laura.russell-jones, cepa_certificate_url=https://exit-planning-institute.org/hubfs/CEPA%20Certificates/CEPA%20MARCH%202021/2777_Russell-Jones_CEPA-Certificate-2021-MAR-MC.pdf, is_editable=editable, url_slug_2=laura-russell-jones, impersonate_user_url=https://exit-planning-institute.org/member-detail/laura-russell-jones?impersonation=true, full_name=Laura Russell-Jones, hs_lastmodifieddate=1745439797789, phone=415-984-6060, company_name=Morgan Stanley, hs_object_id=2835783218, name=Laura, associated_resources=0, hs_object_source=IMPORT, hs_object_source_user_id=44511833, postal_code=94104, hs_updated_by_user_id=24475105, status=Published}- Advisor Type: Financial Advisor
- Website:
https://advisor.morganstanley.com/laura.russell-jones - Phone: 415-984-6060
- Email:
laura.russell-jones@morganstanley.com - City: Oakland
- State: California
- Postal Code: 94104
- Country: United States
- Designations: CEPA
- Markets Served:
- Company Name: Morgan Stanley
LAURA RUSSELL-JONES

Issue One: The Annual Exit Magazine

Know Your Gaps

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology
.png)
Top Questions To Ask Your Business Owner's Advisors

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report
.png)
2024 Webinar Series

2025 Webinar Series

5-4-3-2-1 Whitepaper

5-4-3-2-1 Whitepaper

A Look Inside The Unique World of - Value Creation Whitepaper

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Access My Courses

Best-In-Class Whitepaper

Beyond CEPA Roadmap

Business Attractiveness Scorecard

Case Study: A Framework To Build Value In Your Business

Case Study: CEPA and CPAs

Case Study: CEPA and EOS

Case Study: CEPA and M&A

Case Study: How to Strategically Build Transferrable Value

Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

Case Study: Human Capital, The Exit Planning Institute

Case Study: The Value of Transitioning a Business to its Employees

Case Study: The Value of Transitioning a Business to its Employees

Case Study: Value Acceleration

CEPA Development Scorecard

CEPA: 2024 APR | Online

CEPA: 2024 AUG | Online

CEPA: 2024 FEB | Online

CEPA: 2024 JAN | Online

CEPA: 2024 JUL | Online

CEPA: 2024 JUN | Online

CEPA: 2024 MAR | Online

CEPA: 2024 MAY | Online

CEPA: 2024 OCT | Online

CEPA: 2024 SEP | Online

Chapter Logos

Decentralizing the Business Owner

Decentralizing the Business Owner

Email Marketing Templates

EPI Chapter President Circle Meeting Notes

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

First Steps

Five Stages of Value Maturity Infographic

Five Stages of Value Maturity Infographic

From Successful to Significant

From Successful to Significant Whitepaper

Infographic: Beyond CEPA Path

Infographic: Decentralizing the Business Owner

Infographic: Five Stages of Value Maturity

Infographic: The 5 D's

Infographic: Who Has a Seat at the Table

Issue One: The Annual Exit Magazine

Know Your Gaps

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology
.png)
Top Questions To Ask Your Business Owner's Advisors

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report
.png)
2024 Webinar Series
