Exit Planning Institute - Find a CEPA

My purpose is to have a positive impact on those I serve. I work with successful families, business owners, executives and clients navigating major life transitions to align their wealth with what matters most — values, goals and legacy. Through a disciplined, collaborative approach, we simplify complexity, preserve wealth, mitigate taxes and create strategies that provide clarity and confidence for decisions that stand the test of time. I believe every financial decision should reflect what matters most to you — your family, your values and your vision for the future.

My career has been guided by a commitment to leadership and service. For nearly 15 years, I led more than 50 Edward Jones branch teams as a regional leader and was named a general partner in 2012. Today, I continue that focus as vice chairman of the board for the Fullmer Legacy Foundation, helping empower youth through mentorship, education and athletics.

I earned a B.S. in economics from the University of Utah in 1997 and hold advanced designations including CFP®, CPWA® and CEPA®. These credentials equip me with knowledge to better provide comprehensive planning, sophisticated strategies for high net worth families, and exit planning solutions for business owners.

From 2022–2026, I was honored to be named to the Forbes|SHOOK® Best-In-State Wealth Advisors in Utah,* recognition that reflects our commitment to serving clients with excellence.

Alongside Emma, our team pairs disciplined planning with collaborative experience — simplifying complexity, preserving wealth and implementing tax-aware strategies aligned to each client’s priorities. Together, we bring diverse strengths and a shared commitment to clarity and confidence, ensuring every financial decision reflects what matters most to you.

My parents’ example of strength and love continues to shape how I serve others. Outside of work, I cherish time with our four children and enjoy capturing inspiring moments through photography — a reminder that life’s most meaningful experiences are worth preserving.

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*2022-2026 Forbes|SHOOK® Best-In-State Wealth Advisors in Utah, published 1st trimester each year, research by SHOOK® Research LLC, data as of June of prior year. Compensation provided for using, not obtaining the rating. The rating is not based on quality of investment advice, investment performance or client feedback.

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120-Day CEPA Playbook: Download the Playbook

For a new CEPA, following the 120-day CEPA Playbook will be a critical piec..

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2022 Colorado State of Owner Readiness Quick Look Brochure

Review the most notable statistics and findings from the 2022 Colorado Stat..

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2022 Colorado State of Owner Readiness Report

Download the 2022 Colorado State of Owner Readiness Report to see where Col..

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2023 National State of Owner Readiness Report

Download the 2023 National State of Owner Readiness Report to see where Uni..

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2024 Webinar Series

Join us as EPI interviews our 2024 speakers about their experiences.

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2025 Webinar Series

Join us as EPI interviews our 2025 speakers about their experiences.

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2026 Webinar Series

Join us as EPI interviews our 2026 speakers about their experiences.

5-4-3-2-1 Whitepaper

This whitepaper takes the Value Acceleration Methodology and breaks it into..

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5-4-3-2-1 Whitepaper

This whitepaper breaks the Value Acceleration Methodology into 5 easy conce..

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A Look Inside The Unique World of Value Creation Whitepaper

EPI interviewed 13 Value Advisors within the Exit Planning Community to lea..

Case Study

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Download the sample case study to use with business owner clients or in wor..

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Best-In-Class Whitepaper

At Exit Planning Institute® (EPI), being best-in-class is a deliberate choi..

Case Study: The Value of Transitioning a Business to its Employees

Learn more about Happy Earth Cleaning’s transition from LLC to Co-operative..

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Case Study: Value Acceleration

Learn more about value acceleration by downloading the case study which giv..

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CEPA Development Scorecard

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Confidential Estate Planning Form

Use this document as a template for Confidential Estate Planning for your c..

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Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..

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UBS Approved Content

Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..

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Email Marketing Templates

Sample templated emails to begin to educate owners and advisors and build y..

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EPI Chapter President Circle Meeting Notes

Meeting minutes from previous Chapter President Circle Meetings can be foun..

Case Study

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

When deciding to exit their business, an owner has several internal and ext..

First Steps

The first steps after earning your CEPA designation.

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Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity

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Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity

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From Successful to Significant

The framework for a high value business transition.

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From Successful to Significant Whitepaper

Business, Personal, Financial: A Holistic Approach to High-Value Transition..

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Infographic: Beyond CEPA Path

The Beyond CEPA Roadmap is designed to provide Certified Exit Planning Advi..

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Infographic: Decentralizing the Business Owner

See the importance of decentralizing the owner and ensuring the business ru..

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Infographic: Five Stages of Value Maturity

The Five Stages of Value Maturity impact the growth and ultimate sale of a ..

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Merrill Approved Content

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Infographic: The 5 D's

Educate an owner on the ways they may be forced out of their business due t..

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Infographic: Who Has a Seat at the Table

Understand the key members on your exit planning team and the roles they pl..

Articles

Books/eBooks

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Whitepaper

Issue One: The Annual Exit Magazine

The Annual Exit is a valuable resource for professionals in the exit planni..

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Know Your Gaps

Three numbers every business owner should know and manage to meet their goa..

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

Materials to use within the Value Maturity Index: Identifying Value portion..

Exercises

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Sample Personal Contingency Plan

A template for putting a contingency plan in place.

Whitepaper

The Impact of Unplanned Consequences on Business Value Whitepaper

Learn how professional advisors help mitigate the risks associates with the..

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Securian Approved Content

UBS Approved Content

Merrill Approved Content

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The Value Acceleration Methodology

Download to utilize in your exit planning education or training with owners..

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Program Overview

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State of Owner Readiness

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Free Content Library

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Purpose Statement

MARCUS JOHNSON

MARCUS JOHNSON

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report

2024 Webinar Series

2025 Webinar Series

2026 Webinar Series

5-4-3-2-1 Whitepaper

5-4-3-2-1 Whitepaper

A Look Inside The Unique World of Value Creation Whitepaper

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Access My Courses

Best-In-Class Whitepaper

Beyond CEPA Roadmap

Business Attractiveness Scorecard

Case Study: A Framework To Build Value In Your Business

Case Study: CEPA and CPAs

Case Study: CEPA and EOS

Case Study: CEPA and M&A

Case Study: How to Strategically Build Transferrable Value

Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

Case Study: Human Capital, The Exit Planning Institute

Case Study: The Value of Transitioning a Business to its Employees

Case Study: The Value of Transitioning a Business to its Employees

Case Study: Value Acceleration

CEPA Development Scorecard

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Chapter Logos

Confidential Estate Planning Form

Decentralizing the Business Owner

Decentralizing the Business Owner

Email Marketing Templates

EPI Chapter President Circle Meeting Notes

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

First Steps

Five Stages of Value Maturity Infographic

Five Stages of Value Maturity Infographic

From Successful to Significant

From Successful to Significant Whitepaper

Infographic: Beyond CEPA Path

Infographic: Decentralizing the Business Owner

Infographic: Five Stages of Value Maturity

Infographic: The 5 D's

Infographic: Who Has a Seat at the Table

Issue One: The Annual Exit Magazine

Know Your Gaps

Phase 1 Stage 1: The Value Maturity Index - Identifying Value

Sample Personal Contingency Plan

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology

Top Questions To Ask Your Business Owner's Advisors

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