Exit Planning Institute - Find a CEPA

Meet Martha Sullivan:

A one-time information systems consultant turned her most brilliant act of rebellion into a career as a CPA, CFO, COO, and profit & value growth strategist, consulting to hundreds of clients and colleagues over the past three decades.

Martha Sullivan, President of Provenance Hill Consulting, LLC, and Consultant with The Family Business Consulting Group, founded her firm with one purpose: to help business owners build, buy and sell strong, profitable companies that are attractive enough for someone to want to buy it when the owner decides to chase their next adventure. It’s not just a transaction at that point; it’s a transformation that impacts the owner, their family, and the company’s stakeholders.

Maximizing the value and transferability of a company requires finding that right balance between its rewards and risks. Profitability isn’t enough. It doesn’t happen overnight. It demands a conscious, disciplined effort to integrate the needs of the business, the family, and the individual. It’s not exit planning. It’s strategic life planning.

Examples of some of Martha’s work can be found at:

In Forbes –“Royal Family’s Crisis Has Lessons For All Family Businesses” and “At Tokyo Olympics, Simone Biles Provides 7 Lessons For Business Executives,” The Business Journals, In Business Magazine and Financial Advisor Magazine. Martha is also the host of “Provenance Hill Presents: Exit Stage Right” on Win Win Women TV.

Martha’s blog can be found at In Business Magazine

In addition to her regular “Exit Stage Right” blog in In Business Magazine, Martha provides owners with business improvement insights through numerous public speaking, webinar and podcast events and contributes to articles in Forbes (links above), Authority Magazine, Forbes Finance Council, Milwaukee Business Journal, Real Simple, Journal of Accounting, and the Telegraph Herald. She was recently featured in the Exit Planning Institute’s Whitepaper “A Look Inside the Unique World of – Value Creation” and numerous podcasts. Podcasts can be found at the www.provenancehill.com Resources page.

{custom_meta_description=Martha Sullivan - CEPA, CM&AA, ABV, CPA, CVGA - Provenance Hill Consulting, LLC - Waunakee, Wisconsin, profile_url__new_2024_=https://6863690.fs1.hubspotusercontent-na1.net/hubfs/6863690/EPI-Assets-2022/Profile%20Images/2019_facprofile_Martha-Sullivan-Wisconsin_CEPA20190309.jpeg, city=Waunakee, profile_url=https://6863690.fs1.hubspotusercontent-na1.net/hubfs/6863690/EPI-Assets-2022/Profile%20Images/2019_facprofile_Martha-Sullivan-Wisconsin_CEPA20190309.jpeg, display_country=United States, profile_description=

Meet Martha Sullivan:

Examples of some of Martha’s work can be found at:

Martha’s blog can be found at In Business Magazine

, hs_object_source_label=IMPORT, url_slug=martha-sullivan, lname=Sullivan, profile_image=https://6863690.fs1.hubspotusercontent-na1.net/hubfs/6863690/Member%20Images/Martha-Sullivan-263x280-1.jpeg, designations=[ABV, CEPA, CM&AA, CPA, CVGA], hs_object_source_id=28461106, hs_created_by_user_id=44511833, hs_createdate=1663079394662, hs_was_imported=true, state=Wisconsin, id=2835648338, advisor_type=Exit Planner / Value Advisor, designations__text_=CEPA, CM&AA, ABV, CPA, CVGA, custom_page_title=Exit Planning Institute - Find a CEPA | Martha Sullivan, email=msullivan@provenancehill.com, associated_contact_record_id=2930901, website=https://www.provenancehill.com/, cepa_certificate_url=https://exit-planning-institute.org/hubfs/CEPA%20Certificates/CEPA%20MAY%202016/575_Sullivan_CEPA-certificate_2016-MAY-CHI.pdf, is_editable=editable, url_slug_2=martha-sullivan, full_name=Martha Sullivan, hs_lastmodifieddate=1736955365170, phone=(608) 445-5727, company_name=Provenance Hill Consulting, LLC, hs_object_id=2835648338, name=Martha, associated_resources=0, hs_object_source=IMPORT, hs_object_source_user_id=44511833, postal_code=53597, hs_updated_by_user_id=24475105, status=Published}

Infographic

Securian Approved Content

UBS Approved Content

Merrill Approved Content

MassMutual Approved Content

The Value Acceleration Methodology

Download to utilize in your exit planning education or training with owners..

Infographic

The Value Acceleration Methodology Infographic

Download to utilize in your exit planning education or training with owners..

Whitepaper

Understanding Your Business Value Whitepaper

Utilizing the Five Stages of Value Maturity to Ready Businesses (and Busine..

Case Study

Understanding Your Business Value: Utilizing the Five Stages of Value Maturity to Ready Businesses (and Business Owners) for an Exit

To increase value and minimize risks in your business, you should follow th..

Infographic

Who Has a Seat at the Table Infographic

Understand the key members on your exit planning team and the roles they pl..

PDF/Download

120-Day CEPA Playbook: Download the Playbook

For a new CEPA, following the 120-day CEPA Playbook will be a critical piec..

Brochure

2022 Colorado State of Owner Readiness Quick Look Brochure

Review the most notable statistics and findings from the 2022 Colorado Stat..

PDF/Download

UBS Approved Content

2022 Colorado State of Owner Readiness Report

Download the 2022 Colorado State of Owner Readiness Report to see where Col..

PDF/Download

2023 National State of Owner Readiness Report

Download the 2023 National State of Owner Readiness Report to see where Uni..

Videos/Recordings

2024 State of The Institute

This special edition broadcast will feature a 2024 EPI State of the Institu..

Videos/Recordings

2024 Webinar Series

Join us as EPI interviews our 2024 speakers about their experiences.

Videos/Recordings

2025 Webinar Series

Join us as EPI interviews our 2025 speakers about their experiences.

5-4-3-2-1 Whitepaper

This whitepaper takes the Value Acceleration Methodology and breaks it into..

Whitepaper

5-4-3-2-1 Whitepaper

This whitepaper breaks the Value Acceleration Methodology into 5 easy conce..

Whitepaper

PDF/Download

A Look Inside The Unique World of - Value Creation Whitepaper

EPI interviewed 13 Value Advisors within the Exit Planning Community to lea..

Case Study

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Download the sample case study to use with business owner clients or in wor..

Courses

Access My Courses

Navigate to your purchased EPI Academy content.

PDF/Download

Infographic

Best-In-Class Whitepaper

At Exit Planning Institute® (EPI), being best-in-class is a deliberate choi..

PDF/Download

Infographic

Beyond CEPA Roadmap

The Beyond CEPA Roadmap is designed to provide Certified Exit PlanningAdvis..

PDF/Download

Business Attractiveness Scorecard

See how ready an owner is and what steps they should take first when prepar..

Case Study

Case Study, CEPA and CPAs

Learn how CEPA, Stacy Kuxhausen is utilizing her exit planning expertise in..

Case Study

UBS Approved Content

Case Study: Value Acceleration

Learn more about value acceleration by downloading the case study which giv..

Case Study

CEPA Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

Learn how a CEPA with a national wealth management firm is utilizing their ..

Infographic

PDF/Download

CEPA Development Scorecard

Track your progress and growth by completing the CEPA Development Scorecard..

View details and resources for your upcoming CEPA program.

Logos/Branding

Chapter Logos

Download your Chapter's logo to use in marketing or business development in..

Infographic

Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..

Infographic

UBS Approved Content

Decentralizing the Business Owner

Do you know the risks in with a business that is completely dependent on th..

Template

Email Marketing Templates

Sample templated emails to begin to educate owners and advisors and build y..

PDF/Download

EPI Chapter President Circle Meeting Notes

Meeting minutes from previous Chapter President Circle Meetings can be foun..

Case Study

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

When deciding to exit their business, an owner has several internal and ext..

First Steps

The first steps after earning your CEPA designation.

Infographic

Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity

Infographic

Five Stages of Value Maturity Infographic

An in-depth look at the Five Stages of Value Maturity

Whitepaper

UBS Approved Content

From Successful to Significant

The framework for a high value business transition.

Whitepaper

From Successful to Significant Whitepaper

Business, Personal, Financial: A Holistic Approach to High-Value Transition..

Merrill Approved Content

From Successful to Significant Whitepaper

Business, Personal, Financial: A Holistic Approach to High-Value Transition..

Infographic

PDF/Download

Infographic: Beyond CEPA Path

The Beyond CEPA Roadmap is designed to provide Certified Exit Planning Advi..

Infographic

Infographic: Decentralizing the Business Owner

See the importance of decentralizing the owner and ensuring the business ru..

Infographic

Infographic: Five Stages of Value Maturity

The Five Stages of Value Maturity impact the growth and ultimate sale of a ..

Infographic

Merrill Approved Content

MassMutual Approved Content

Infographic: The 5 D's

Educate an owner on the ways they may be forced out of their business due t..

Infographic

Infographic: Who Has a Seat at the Table

Understand the key members on your exit planning team and the roles they pl..

Articles

Books/eBooks

PDF/Download

Whitepaper

Issue One: The Annual Exit Magazine

The Annual Exit is a valuable resource for professionals in the exit planni..

Infographic

Know Your Gaps

Three numbers every business owner should know and manage to meet their goa..

Stage 1: The Value Maturity Index - Identifying Value

Materials to use within the Value Maturity Index: Identifying Value portion..

Whitepaper

The Impact of Unplanned Consequences on Business Value Whitepaper

Learn how professional advisors help mitigate the risks associates with the..

Infographic

Securian Approved Content

UBS Approved Content

Merrill Approved Content

MassMutual Approved Content

The Value Acceleration Methodology

Download to utilize in your exit planning education or training with owners..

Infographic

The Value Acceleration Methodology Infographic

Download to utilize in your exit planning education or training with owners..

Whitepaper

Understanding Your Business Value Whitepaper

Utilizing the Five Stages of Value Maturity to Ready Businesses (and Busine..

Case Study

Understanding Your Business Value: Utilizing the Five Stages of Value Maturity to Ready Businesses (and Business Owners) for an Exit

To increase value and minimize risks in your business, you should follow th..

Infographic

Who Has a Seat at the Table Infographic

Understand the key members on your exit planning team and the roles they pl..

PDF/Download

120-Day CEPA Playbook: Download the Playbook

For a new CEPA, following the 120-day CEPA Playbook will be a critical piec..

Brochure

2022 Colorado State of Owner Readiness Quick Look Brochure

Review the most notable statistics and findings from the 2022 Colorado Stat..

PDF/Download

UBS Approved Content

2022 Colorado State of Owner Readiness Report

Download the 2022 Colorado State of Owner Readiness Report to see where Col..

PDF/Download

2023 National State of Owner Readiness Report

Download the 2023 National State of Owner Readiness Report to see where Uni..

Videos/Recordings

2024 State of The Institute

This special edition broadcast will feature a 2024 EPI State of the Institu..

Videos/Recordings

2024 Webinar Series

Join us as EPI interviews our 2024 speakers about their experiences.

Learn About CEPA

Select a Course Category

Events

Chapters

Resources

MARTHA SULLIVAN

Meet Martha Sullivan:

Meet Martha Sullivan:

MARTHA SULLIVAN

The Value Acceleration Methodology

The Value Acceleration Methodology Infographic

Top Questions To Ask Your Business Owner's Advisors

Understanding Your Business Value Whitepaper

Understanding Your Business Value: Utilizing the Five Stages of Value Maturity to Ready Businesses (and Business Owners) for an Exit

Who Has a Seat at the Table Infographic

120-Day CEPA Playbook: Download the Playbook

2022 Colorado State of Owner Readiness Quick Look Brochure

2022 Colorado State of Owner Readiness Report

2023 National State of Owner Readiness Report

2024 State of The Institute

2024 Webinar Series

2025 Webinar Series

5-4-3-2-1 Whitepaper

5-4-3-2-1 Whitepaper

A Look Inside The Unique World of - Value Creation Whitepaper

A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

Access My Courses

Best-In-Class Whitepaper

Beyond CEPA Roadmap

Business Attractiveness Scorecard

Case Study, CEPA and CPAs

Case Study, CEPA and EOS

Case Study, CEPA and M&A

Case Study: A Framework to Build Value

Case Study: A Framework To Build Value In Your Business

Case Study: How to Strategically Build Transferrable Value

Case Study: How to Strategically Build Transferrable Value

Case Study: Human Capital, The Exit Planning Institute

Case Study: Human Capital, The Exit Planning Institute

Case Study: The Value of Transitioning a Business to its Employees

Case Study: The Value of Transitioning a Business to its Employees

Case Study: Value Acceleration

CEPA Case Study: How To Utilize Your CEPA Credentials In A National Wealth Management Firm

CEPA Development Scorecard

CEPA: 2024 APR | Online

CEPA: 2024 AUG | Online

CEPA: 2024 FEB | Online

CEPA: 2024 JAN | Online

CEPA: 2024 JUL | Online

CEPA: 2024 JUN | Online

CEPA: 2024 MAR | Online

CEPA: 2024 MAY | Online

CEPA: 2024 OCT | Online

CEPA: 2024 SEP | Online

Chapter Logos

Decentralizing the Business Owner

Decentralizing the Business Owner

Email Marketing Templates

EPI Chapter President Circle Meeting Notes

Exit as a Business Strategy: A Collection of Case Studies from Advisors and Owners

First Steps

Five Stages of Value Maturity Infographic

Five Stages of Value Maturity Infographic

From Successful to Significant

From Successful to Significant Whitepaper

From Successful to Significant Whitepaper

Infographic: Beyond CEPA Path

Infographic: Decentralizing the Business Owner

Infographic: Five Stages of Value Maturity

Infographic: The 5 D's

Infographic: Who Has a Seat at the Table

Issue One: The Annual Exit Magazine

Know Your Gaps

Stage 1: The Value Maturity Index - Identifying Value

The Impact of Unplanned Consequences on Business Value Whitepaper

The Value Acceleration Methodology

The Value Acceleration Methodology Infographic

Top Questions To Ask Your Business Owner's Advisors

Understanding Your Business Value Whitepaper

Understanding Your Business Value: Utilizing the Five Stages of Value Maturity to Ready Businesses (and Business Owners) for an Exit