FROM FOUNDER TO FUTURE: SUCCESSION PLANNING THAT PRESERVES ENTERPRISE VALUE
This session explores the critical steps business owners must take to ensure a smooth transition while protecting the value of their company. This session will provide practical insights on planning for leadership succession, mitigating risks, and positioning the business for long-term success.
Learning Objectives:
- Identify key risks in leadership transitions and how poor succession planning can erode enterprise value.
- Understand essential strategies and best practices for developing a robust succession plan that maintains business continuity and attractiveness to potential buyers or successors.
- Recognize the importance of aligning personal, financial, and business goals in succession planning to preserve legacy and maximize outcomes.
About the Presenter:
Hear from industry expert Gerry Spitzer.
Event Location
Event Details
Who Should Attend?
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Business Owners & Their Trusted Advisors
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Business Owners
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Other Business Professionals
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Business Consultants
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Professional Advisors
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Members of Family Business Boards
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Private Business Owners
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Other Professional Advisors
Regardless of your unique specialty, there is seat at the exit planning table for you. Learn more at www.EarnCEPA.com.
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Family Business Advisors
More than 50% of lower middle market business owners would prefer to transition to the next generation. Help them succeed with exit planning strategies.
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Commercial Lenders
One of the best relationships a business owner makes is with their banker. How can you help your corporate clients think about the future and ensure financial continuity? Answer: exit planning.
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Mergers & Acquisition Advisors
Proper exit planning causes less deals to fall through at the last minute. Connect with CEPAs to build your healthy deal flow network.
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Insurance Professionals
Exit planning addresses the 5 D's. So do you. Approach the risk conversation differently with exit planning.
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Strategic Consultants
One of the most critical roles in exit planning is building transferable value. Strategic consultants have the ability to expand options and drive rapid business value that affect performance today.
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Estate Planners
Exit planning is a natural fit for estate planners who want to operate more holistically with their owner clients.
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Investment Bankers
Only 2 of every 10 businesses that come to market actually sell. Learn how exit planning can bring attractive AND ready business to your purview.
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Valuation Analysts
Valuation is both a billable engagement AND an opportunity to provide owners some perspective on how to accelerate value drivers (and deal with value killers). Use exit planning to make that valuation into a longer term value acceleration engagement.
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Financial Advisors
One of the critical ‘legs of the stool’ is personal financing planning. An owner must have a strong financial plan & contingency plan post-transition to enable them to thrive in the next act of the lives personally and financially. Exit planning brings this future mindset into the present. Exit is now.
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CPAs/Accountants
Owners participating in the State of Owner Readiness research continue to indicate that you are the No. 1 "Most Trusted Advisor." You are a natural fit to lead the exit planning team and deepen your relationship (and retention) of next generation owners.
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Attorneys
You have close relationships with clients, and can benefit from being the first advisor to introduce the idea of exit planning.
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Wealth Managers
You’re a skilled relationship person. Being entangled into your clients’ professional lives matters as you build a strategy to manage their wealth upon them harvesting it from their business. Exit planning allows you to build a deeper relationship with your client, expands your COI network, while giving you an early seat at table well before the liquidity event.
EXIT PLANNING IS GOOD BUSINESS STRATEGY
The Exit Planning Institute, provides Financial Advisors, Accountants, Consultants, and other advisors of business owners with the critical education to differentiate themselves and add value to their existing client relationships through a credential, conference, courses, and content. Download the CEPA brochure for more information.
ABOUT THE PRESENTER
Gerry Spitzer is a nationally recognized expert in Employee Stock Ownership Plans (ESOPs) and exit planning for privately held business owners. As co-founder of Questar Capital Partners, Gerry leads a team that specializes in helping founders and leadership teams design tax-efficient exit strategies, often through ESOP transactions that preserve legacy, reward employees, and optimize value.
With over 30 years of experience in wealth management and financial planning, Gerry has become a go-to advisor for businesses navigating complex succession plans, liquidity events, and generational transitions. His practice focuses on working with companies generating $20M–$300M in annual revenue and EBITDA over $3M, particularly those looking to retain culture and leadership while planning for long-term growth.
Gerry holds the Certified Exit Planning Advisor (CEPA) designation and is a licensed CPA. He serves as President of the New Jersey Chapter of the Exit Planning Institute (EPI), where he convenes professionals from across disciplines—attorneys, CPAs, M&A advisors, and valuation experts—to educate and guide business owners on how to successfully exit their businesses, often using ESOPs as a core solution.
His firm, Questar Capital Partners, is frequently brought in to:
- Lead feasibility studies and determine maximum business value
- Assemble and coordinate multi-disciplinary deal teams
- Structure ESOPs that meet IRS §1042 tax deferral requirements
- Integrate personal financial, tax, and estate planning into exit strategies
- Guide companies through the full lifecycle of the ESOP transaction, from valuation to close
- Prior to founding Questar, Gerry held senior roles at UBS and Merrill Lynch, where he advised both privately and publicly held companies on executive compensation plans, equity programs, and corporate liquidity strategies.
In addition to his leadership at EPI, Gerry sits on the Rutgers Center for Employee Ownership Advisory Board, contributes to Forbes Finance Council, and serves on the board of NAMI New York, supporting mental health initiatives and financial literacy.
Gerry earned his Bachelor’s in Accounting from Binghamton University's School of Management. He lives in Scotch Plains, NJ, with his wife Jeanne and their three daughters. Outside the office, Gerry is an avid golfer, frequent traveler, and loyal fan of the New York Jets and Syracuse University sports.