Creating Business Value with

Customer Focus & Strategy


Creating Business Value with
Customer Focus & Strategy

Great strategy and revenue acceleration begin with understanding three things: your customers,  competitors, and the strengths of your company that can be leveraged into killer growth. Karen will share research on  how the pandemic has impacted customer behavior and needs. She will share practical approaches and  and give you strategies for you to gain market insights.

Understanding how the buyers journey has changed and the importance of a digital strategy today to increase market awareness and drive new business.


Learning Objectives:

  • Understand and deploy five techniques for getting customer insight to drive game changing results, how to drive alignment between Sales and Marketing, and create a strong, compelling value proposition


Intangible Capital: Structural & Customer


About the Rapidly Accelerate Value: The 4 C’s Series:

Begin identifying, protecting, and building significant value into your company by focusing on the four intangible capitals: Human, Customer, Structural, and Social. Through this series, attendees will be introduced to key topics that should be addressed when creating value inside of a business. The series will focus on people, process, systems, customers, and culture. The experts will introduce the various topics, conversations, and strategic questions a business owner will need to ask and address to build value.

The EPI Rapidly Accelerate Value: The 4 C’s Webinar Series is a FREE web-based continuing education presentation for EPI members and the general public. Topics for the webinars complement the EPI Value Acceleration Methodology, a process created by Christopher Snider, and taught in or at the Certified Exit Planning Advisor (CEPA) Program. These one-hour educational broadcasts are taught by industry experts from across the nation. Review upcoming broadcasts below.



Exit planning is one of the fasting growing industries in the financial/professional services industry and EPI is committed to bringing you the best industry content, right at your fingertips! We are proud to offer hundreds of free webinars each year to keep you current on technical, business development, and special interest topics: designed to help you sharpen your skills and advance your career.

About the Presenter

Karen Hayward

Karen Hayward

Managing Partner,
Chief Outsiders, LLC

Contact Karen

Karen Hayward is an author, international speaker, and Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top-line growth. Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI. INC named her book a Top 10 Must-read business book for 2020.

Chief Outsiders, LLC is a nationwide “Executives-as-a-Service” firm, with more than 80 part-time, or fractional, Chief Marketing Officers/Chief Marketing Outsiders (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 1,100 client companies to drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past seven years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs.

Connect with the Presenter: Chief Outsiders, LLC  |  Website:  |  Phone: (650) 823-4292  |

Email: Connect with Karen