Great strategy and revenue acceleration begin with understanding three things: your customers, competitors, and the strengths of your company that can be leveraged into killer growth. Karen will share research on how the pandemic has impacted customer behavior and needs. She will share practical approaches and and give you strategies for you to gain market insights.
Understanding how the buyers journey has changed and the importance of a digital strategy today to increase market awareness and drive new business.
Learning Objectives:
- Understand and deploy five techniques for getting customer insight to drive game changing results, how to drive alignment between Sales and Marketing, and create a strong, compelling value proposition
Intangible Capital: Structural & Customer
About the Rapidly Accelerate Value: The 4 C’s Series:
Begin identifying, protecting, and building significant value into your company by focusing on the four intangible capitals: Human, Customer, Structural, and Social. Through this series, attendees will be introduced to key topics that should be addressed when creating value inside of a business. The series will focus on people, process, systems, customers, and culture. The experts will introduce the various topics, conversations, and strategic questions a business owner will need to ask and address to build value.
The EPI Rapidly Accelerate Value: The 4 C’s Webinar Series is a FREE web-based continuing education presentation for EPI members and the general public. Topics for the webinars complement the EPI Value Acceleration Methodology, a process created by Christopher Snider, and taught in or at the Certified Exit Planning Advisor (CEPA) Program. These one-hour educational broadcasts are taught by industry experts from across the nation. Review upcoming broadcasts below.
