
ALEX BRITO
As Co-Founder and Partner at CURE, I help legacy and mid-sized organizations unlock their potential by infusing startup energy into established operations. My passion lies in guiding businesses through digital transformation, product innovation, and brand revitalization—leveraging their history and strengths to create future-ready growth.
My background includes co-founding Richmond’s first bean-to-bar chocolate company, where we achieved profitability within four months and successfully led the business through an acquisition. In a previous role as Director of Digital Services, I honed my skills in digital strategy, brand innovation, and process integration, leading bold transformations for diverse clients. Since 2011, I’ve been actively involved with Young Life Capernaum, first as the program director and now as a volunteer, supporting young people with intellectual and developmental disabilities.
At CURE, I focus on aligning leadership, streamlining operations, and helping businesses unlock new growth through innovation. I work hands-on with clients to integrate processes, develop change-ready strategies, and energize legacy brands, ensuring they’re not just future-proof but positioned to thrive. I hold a BS in Computer Science from the University of Mary Washington and furthered my skills through Lighthouse Labs Accelerator. My mission is to help organizations leverage their legacy while embracing innovation, building sustainable growth for the future.
As Co-Founder and Partner at CURE, I help legacy and mid-sized organizations unlock their potential by infusing startup energy into established operations. My passion lies in guiding businesses through digital transformation, product innovation, and brand revitalization—leveraging their history and strengths to create future-ready growth.
My background includes co-founding Richmond’s first bean-to-bar chocolate company, where we achieved profitability within four months and successfully led the business through an acquisition. In a previous role as Director of Digital Services, I honed my skills in digital strategy, brand innovation, and process integration, leading bold transformations for diverse clients. Since 2011, I’ve been actively involved with Young Life Capernaum, first as the program director and now as a volunteer, supporting young people with intellectual and developmental disabilities.
At CURE, I focus on aligning leadership, streamlining operations, and helping businesses unlock new growth through innovation. I work hands-on with clients to integrate processes, develop change-ready strategies, and energize legacy brands, ensuring they’re not just future-proof but positioned to thrive. I hold a BS in Computer Science from the University of Mary Washington and furthered my skills through Lighthouse Labs Accelerator. My mission is to help organizations leverage their legacy while embracing innovation, building sustainable growth for the future.
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ALEX BRITO

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