RYAN MCCLUNG

Crossroads Advisory

Things to Know

  • My office is located in Lake Oswego, OR, but I serve clients throughout the Pacific Northwest and across the country through convenient and secure virtual meetings.
  • I specialize in working with business owners who want a plan for how they will someday sell their business and retire.
  • Contact me to set up a complimentary introductory call.
  • I do not have asset minimums, but I do have minimum fees levels for my services which I’m happy to discuss in the complimentary introductory call.
  • I offer both one-time plans and ongoing advice. Both are on a fixed fee basis, meaning you will know the fee at the outset. There’s no surprises.
  • I’m a CFP®, CPA and a CEPA® (Certified Exit Planning Advisor for business owners).

About Me

I'm a Certified Financial Planner™ (CFP®) and a Certified Public Accountant (CPA) in Oregon. Several years ago I added the Certified Exit Planning Advisor™ (CEPA®) credential so that I can assist business owners through the process of transitioning out of their business. I've successfully exited two businesses of my own so I have personal experience with the process. After having been repeatedly asked for help with business exit planning by clients it became obvious that this was an area which is given limited attention by most financial planners. This led to a desire to specialize in helping business owners. In addition, I'm also a real estate investor myself which gives me a depth of knowledge to advise clients who have real estate as part of their portfolio.

My experience in advising both individuals and businesses has allowed me to develop a unique niche in helping business owners with a range of topics and issues that are particular to them. That is why I believe it is important to approach financial planning on a granular scale. I'm determined to first spend time understanding each client's needs, wants, and financial goals so that I can create a well- thought out, well-defined plan. 

Seeing the end result of a transformative process is what I find most rewarding. The relief on a client's face after lifting financial stress from their shoulders is what its all about. That is why my planning process begins by discussing and defining what is most important to the client. From there, we will create a trusted, tailored solution that moves them toward the financial future they dream of. 

Education & Designations

I studied accounting at Oregon State University where I received his Business Degree. I also hold the following designations, registrations and licenses:

My passions outside of financial planning include travelling, backpacking, beach-time, surfing with my kids, and just spending time alongside my family and friends. I love to volunteer for organizations that help support children in the community. As such, I've been the Treasurer for both the Metropolitan Youth Symphony and Parenting With Intent, which helps provide support and services to at-risk youth in foster care.

  • Advisor Type: Financial Advisor
  • Website:
    https://crossroadsadvisory.com/
  • Phone: (971)350-8523
  • Email:
    ryan@crossroadsadvisory.com
  • City: Tualatin
  • State: Oregon
  • Postal Code: 97034
  • Country: United States
  • Designations: CEPA, CFP-2, CPA

RYAN MCCLUNG

Crossroads Advisory
2022 Colorado State of Owner Readiness Quick Look Brochure
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2022 Colorado State of Owner Readiness Quick Look Brochure

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2022 Colorado State of Owner Readiness Report
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2022 Colorado State of Owner Readiness Report

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2023 National State of Owner Readiness Report
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2023 National State of Owner Readiness Report

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2024 State of The Institute
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2024 State of The Institute

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2024 Webinar Series
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2024 Webinar Series

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5-4-3-2-1 Whitepaper
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5-4-3-2-1 Whitepaper

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5-4-3-2-1 Whitepaper
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5-4-3-2-1 Whitepaper

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A Look Inside The Unique World of - Value Creation Whitepaper
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A Look Inside The Unique World of - Value Creation Whitepaper

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A Look Into Pressure Solutions Inc.: An Exit Planning Case Study
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A Look Into Pressure Solutions Inc.: An Exit Planning Case Study

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Access My Courses
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Business Attractiveness Scorecard
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Business Attractiveness Scorecard

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Case Study: A Framework to Build Value
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Case Study: A Framework to Build Value

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Case Study: A Framework To Build Value In Your Business
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Case Study: A Framework To Build Value In Your Business

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Case Study: How to Strategically Build Transferrable Value
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Case Study: How to Strategically Build Transferrable Value

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Case Study: How to Strategically Build Transferrable Value
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Case Study: How to Strategically Build Transferrable Value

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Case Study: Human Capital, The Exit Planning Institute
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Case Study: Human Capital, The Exit Planning Institute

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Case Study: Human Capital, The Exit Planning Institute
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Case Study: Human Capital, The Exit Planning Institute

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Case Study: The Value of Transitioning a Business to its Employees
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Case Study: The Value of Transitioning a Business to its Employees

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Case Study: The Value of Transitioning a Business to its Employees
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Case Study: The Value of Transitioning a Business to its Employees

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Case Study: Value Acceleration
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Case Study: Value Acceleration

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CEPA: 2024 APR | Online
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CEPA: 2024 APR | Online

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CEPA: 2024 AUG | Online
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Chapter Logos
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Chapter Logos

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Decentralizing the Business Owner
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Decentralizing the Business Owner

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Decentralizing the Business Owner
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Decentralizing the Business Owner

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EPI Chapter President Circle Meeting Notes
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EPI Chapter President Circle Meeting Notes

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First Steps
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First Steps

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Five Stages of Value Maturity Infographic
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Five Stages of Value Maturity Infographic

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Five Stages of Value Maturity Infographic
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Five Stages of Value Maturity Infographic

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From Successful to Significant Whitepaper
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From Successful to Significant Whitepaper

Business, Personal, Financial: A Holistic Approach to High-Value Transition..
Infographic: Decentralizing the Business Owner
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Infographic: Decentralizing the Business Owner

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Infographic: Five Stages of Value Maturity
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Infographic: Five Stages of Value Maturity

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Infographic: The 5 D's
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Infographic: The 5 D's

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Infographic: Who Has a Seat at the Table
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Infographic: Who Has a Seat at the Table

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Intangible Capitals Make Or Break Your Business Whitepaper
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Intangible Capitals Make Or Break Your Business Whitepaper

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Know Your Gaps
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Stage 1: The Value Maturity Index - Identifying Value
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Stage 1: The Value Maturity Index - Identifying Value

Materials to use within the Value Maturity Index: Identifying Value portion..
Successful to Significant Whitepaper
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Successful to Significant Whitepaper

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The Impact of Unplanned Consequences on Business Value Whitepaper
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The Impact of Unplanned Consequences on Business Value Whitepaper

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The Value Acceleration Methodology
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The Value Acceleration Methodology

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The Value Acceleration Methodology Infographic
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The Value Acceleration Methodology Infographic

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Understanding Your Business Value Whitepaper
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Understanding Your Business Value Whitepaper

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Understanding Your Business Value Whitepaper
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Understanding Your Business Value Whitepaper

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Walking You Through the Perfect Exit Whitepaper
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Walking You Through the Perfect Exit Whitepaper

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Who Has a Seat at the Table Infographic
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Who Has a Seat at the Table Infographic

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