For business owners, exiting from their business represents the harvest of their lifetime effort and hard work. They want to maximize the value of their business for sale. As Exit Planners you want to help owners realize their objectives and dreams. You need a robust pipeline of qualified opportunities. Do you know how to build an effective marketing strategy connecting these two needs?
Christine Hollinden, the founding principal of Hollinden | marketers + strategists, is an expert in developing marketing strategies and helping professional services firms distinguish themselves. Quist Insights™ is a software solution designed to help business owners maximize the value of their business.
Working together and using a case study, we will help you understand your buyer’s persona – what they’re thinking and doing as they weigh their options. In addition, we will show you how the positioning of Quist Insights™ will build your pipeline and move prospects through the funnel by addressing the buyer requirements at each stage in the buying journey.
- Understand the buyer persona and define key “Buying Journey” decision points
- Understand how Quist Insights™ can be leveraged to answer key issues along the buying journey
- Understand how & when to introduce attributes of software solution